Advocated for an integrated, consistent, and optimized experience end-to-end for all customers and prospects while promoting user-centered design based on cohesive design principles, patterns and best practices.

Employed a range of human-centered design techniques such as buyer’s journey mapping, user flows, wireframes, and staged prototypes to determine and convey design decisions.

Partnered with marketing stakeholders to help explain complex concepts, product offerings, and information hierarchy, ensuring delivery of high-quality user experience and design across multiple

Drove project management and developed documentation for all design led initiatives, including scope, timelines, stakeholder management, and debriefs and proactively communicate status and ensure alignment on priorities.

Developed wireframes and high-fidelity mockups for desktop, tablet and mobile devices at a variety of resolutions and using responsive grid-based layouts.

Designed visually engaging landing pages and lead generation forms based on user research, analytics, and A/B tested variations to increase total sales leads by 30%.

Communicated and presented end-to-end experiences, interaction models, and screen designs to executive-level stakeholders using interactive prototypes with InVision.

Enforced visual consistency across multiple features by creating a cohesive style guide and UI pattern library, incorporating the visual identity of the brand into designs.

Led regular UI training sessions for developers and leveraged Chrome Developer Tools to apply feedback by making live updates to the CSS and HTML.

Defined behaviour of visual elements through iconography, micro-interactions, navigation and menu items using Adobe Creative Suite.

Engaged in testing and quality assurance during technical implementation by reporting defects and troubleshooting problems in order to suggest usability improvements.

Used a consultative approach to gather feedback from user researchers and provide recommendations to business analysts during the development of user stories for both new and existing features.

Worked in close collaboration with developers and business stakeholders using an Agile methodology to adapt designs in response to changing requirements and specifications.

Established and sustained relationships with vendors and ensured cost-efficiency and quality of print materials while proactively searching for new suppliers and negotiated best pricing, successfully securing up to 60% savings on brochure print-runs.

Applied the introduction of new Travel Becomes You branding across all marketing material in web and print mediums while remaining creative and unique in artistic direction, especially in achieving a fresh look for new sides of the business (Compass Blog, Explorers In Residence program, KCares).

Maintained proficiency and comfort in designing and developing for web (newsletters, website, landing pages, microsites, web ads) and print (flyers, brochures, large-scale posters, banners) by keeping up-to-date with Adobe Creative Suite and HTML/CSS and applying new features and functions to development.

Conducted weekly interdepartmental customer experience focus groups to identify and present marketing solutions to senior management for implementation.

Built communication strategies to react to market conditions based on consumer trends and growth initiatives.

Managed integrated multimedia projects (instructional flash demos, online interactive help centers, and trade show booths) using planning storyboards, designing all image assets, supervising photo shoots, and keeping production costs within budget.