# Yale East > Principal Product Designer | Previously @Roblox, Rec Room, NCSOFT | Crafting intuitive, cross-platform creative tools and social play experiences across games and interactive platforms. Location: Oakland, California, United States Profile: https://flows.cv/yaleeast I'm a Product Designer with 20+ years, with mobile, PC, console, and VR experience gained at companies like Rec Room, Roblox, NCSOFT, and Glu Mobile. In my experience I've been focused on building user interfaces, user flows, wireframing, 3D, UI and animation prototypes for mobile games, on titles such as Roblox, Rec Room, Deer Hunter VR, Blood & Glory Immortals, Swords & Slots, Eternity Warriors 3, Robocop and many more. I'm passionate about what I do and enjoy working in a collaborative team environment. My interests include User Interfaces, Motion Graphics, Video Games and Graphic Design. Portfolio: https://www.behance.net/yaleeast712c Specialties: - UX Frameworks - Navigation Architecture - Motion Graphics - Animation Prototypes - UX Design - Wire Framing - Graphic Design - Particle Effects - Video Editing Software: - Figma - Adobe Photoshop - Adobe After Effect - Adobe XD - Unity 3D Shipped Products: - Rec Room - Maker Pen Redesign - Rec Room - Rooms 2 Spatial & 2D Hierarchy - Rec Room - Smart Circuits - Roblox - Universal App Desktop - Roblox - Universal App Console - Roblox - Experience Controls - Roblox (Lil Nas X Concert) - Roblox (Twenty One Pilot’s Concert) - Deer Hunter VR - Blood & Glory: Immortals - Deer Hunter 2014 - Frontline Comando 2 - Eternity Warriors 3 - Gun Bros 2 - Eternity Warriors 2 - Men Vs Machines - Star Blitz - Gun Bros - Family Guy - Time Warped - World Series of Poker - Hold'em Legend - Family Guy - Uncensored ## Work Experience ### Principal Product Designer @ Mural Jan 2026 – Present | San Francisco Bay Area At Mural, I’m focused on strengthening the Core Canvas — the foundational interaction layer that powers real-time, multi-user collaboration. My work centers on improving key interaction patterns within the existing product while helping evolve the broader architecture and design frameworks that support scalable collaboration. In parallel, I’m partnering across product and engineering to rethink aspects of the canvas system itself — exploring shared under-the-hood frameworks that can extend across surfaces and future offerings. A key area of exploration includes AI-guided workshops and multi-user workflows, ensuring that AI enhances shared understanding and helps teams move from individual output to collective outcomes — without disrupting the collaborative flow. My focus is on building durable interaction systems that scale — not just solving isolated feature problems. ### Principal Product Designer @ Rec Room Jan 2024 – Jan 2025 | San Francisco Bay Area At Rec Room, I Led the Creative Tools design team in reimagining the Maker Pen, making it more intuitive and delightful so creators could focus on building rather than tool mechanics. Established core design pillars to align the team and gave clear ownership to designers across the org. Developed and pitched new product concepts tied to company goals, influencing not only the tools team but broader product strategy by strengthening core user loops that drive engagement, DAU, and MAU for both new and existing users. ### Principal Product Designer @ Roblox Jan 2020 – Jan 2024 | San Mateo, California, United States At Roblox, I designed UX frameworks that scaled from focused developer tools to platform-wide systems. On the smaller side, I created the Proximity Prompt system to streamline developer interactions; on the larger side, I led the design of Experience Controls, integrating platform features directly into developer experiences and aligning company, creator, and user goals. I also drove the redesign of the Roblox app across desktop and consoles, ensuring interaction design felt native to game controllers. Beyond core product, I contributed to the early music events ecosystem, including the “Lil Nas X” concert (viewed 33M times), and led the design for the “Twenty One Pilots” experience (viewed 32.6M times). ### Senior UX Designer @ Roblox Jan 2019 – Jan 2020 | San Mateo Focused on player experiences. ### Lead UI/UX Designer @ NCSOFT Jan 2018 – Jan 2019 | San Mateo, California At NCSOFT, I led the UX/UI team on Criminal Empire, developing the game’s UI style and a scalable design system in Unity. Partnering closely with the art team, we built a cohesive visual language, while collaborating with the product team driving UX frameworks for replayable missions and core gameplay systems. These were seamlessly integrated into the world map, the central hub anchoring player progression throughout the game. ### Senior UI/UX Designer @ NCSOFT Jan 2016 – Jan 2018 | San Mateo CA Designing user flows and style direction along with in-game art for complete start to finish of user experience to final polished art. UX Design UI Art Animation Prototypes Building UI in Unity3D ### Senior UI/UX Designer @ Glu Mobile Jan 2014 – Jan 2016 | San Francisco Bay Area At Glu Mobile, I contributed as both a 3D Artist and UX Designer across a wide range of mobile titles. My work spanned original IP such as Gun Bros 1 & 2 and Blood & Glory: Immortals, as well as major licensed properties including Family Guy, RoboCop, and Deer Hunter VR. Responsibilities included building immersive environments, designing UI systems, and ensuring cohesive player experiences across diverse genres and franchises. ### UI/UX Designer @ Glu Mobile Jan 2013 – Jan 2014 | San Francisco Bay Area UX Design UI Art Animation Prototypes ### Lead Artist @ Glu Mobile Jan 2011 – Jan 2013 ### Senior Artist @ Glu Mobile Jan 2009 – Jan 2011 | San Mateo 2D Pixel Artist/Graphic Design/3D Art ### Artist @ Glu Mobile Jan 2007 – Jan 2009 | San Mateo 2D Pixel Artist ### Artist @ Centerscore - Vivendi Games Mobile Jan 2004 – Jan 2007 ## Education ### B.S. in Media Arts and Animation The Art Institute of California — San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/yaleeast - Behance: https://www.behance.net/yaleeast712c --- Source: https://flows.cv/yaleeast JSON Resume: https://flows.cv/yaleeast/resume.json Last updated: 2026-04-13