+ Championed user-centered and data-informed design process: To reinvigorate growth flywheel of our flagship product Chegg Study, collaborated with PM, researcher, business analyst to identify root causes and opportunities with data insights. Managed 2 designers to scale 7 of 12 launched experiments, which drove 15% directional lift in question posting engagement.
+ Drove strategic discovery to influence product vision and innovation: Set up processes to empower cross-functional teams to envision big while balancing immediate needs. Created a 2-year North Star vision of an interactive learning companion and Ask Chegg Anything. It contributed to a company-wide pivot, a new AI-powered learning experience CheggMate. Led the team to launch its Alpha from 0 to 1 within two months. Guided them through changes in the evolving AI landscape.
+ Oversaw a multifaceted organizational-scale product overhaul: Spearheaded the design function of a pivotal OKR involving 10+ designers and 300+ cross-functional partners. Increased team velocity by 3x with a more agile design process and weekly checkpoints. Actively monitored student feedback and analytics as we ramped through multiple milestones to derisk and improve the experience, which led to 74% YoY increase in questions asked and increased retention.
+ Nurtured a growth-minded high-performing team: Scaled my direct team from 3 to 6 designers. Hired and onboarded 4 designers of various levels who thrived in the company. Sought after opportunities to level up team members and increase their visibility.