• Unified Platform

• My Stuff

• Search

• Growth

• Upsell

• Led the design and launch of the checkout optimization project on mobile and desktop ends, reducing shopping cart abandonment rate by 37%.

• Collaborated with the PM and marketing team to strategize and build 5+ seasonal and holiday campaign pages.

• Analyzed heatmaps and visitor recordings to discover site-wide usability issues and worked closely with developers to resolve them.

• Delivered design projects from conception to implementation for clients in different fields, including e-learning, CRM platform, competition management system, etc.

• Deliverables include heuristic evaluation, product requirement, user research, UI, etc.

• Redesigned the Building Detail page and the Listing Detail page with a senior UX designer to improve the conversion funnel, reducing drop off rate by 8%.

• Led the initial design and 4 iterations of the Buyer’s Guide and the Seller’s Guide, receiving 50+ views within the first day of launching.

• Took charge of planning and conducting user interviews and feedback sessions, summarized 10+ design opportunities, 4 of which were added to the team’s roadmap.

• Pitched feature ideas and led the wireframing and prototyping of the cross-platform CRM software.

• Contributed to designing Topshop’s personal shopping system and Benefit’s boutique appointment booking system.

• Designed and created the first UI library for the team, the first User Guide of the product, and 6 email templates.

• Enrolled in a collaborative studio course called "Rapid Prototyping for Museums", which was in partnership with the National Museum of Natural History.

• Worked as the UX and visual designer in a 4-member team to create an interactive experience using AR technique for topics "Gems & Minerals" and "Dinosaurs". The process included brainstorming, researching, ideation, rapid prototyping, user testing, etc.

• The prototype "AR Microscope" we designed for "Gems & Minerals" also got demoed at NYC Media Lab Summit 2018.

A 2-day Verizon Design Hackathon (collaborated with Parsons School of Design)

• Worked in a 3-member team to initiate new recommending and navigation mechanisms for video hosting service using the A.I. technique.

• Completed product concept, logo design, interface design, video shooting in 2 days.

• Served as an assistant for academic research titled "The Relationship between Media Multitasking Behaviors and Ego Depletion".

• Learned E-Prime & SPSS to assist in researching, data analyzing and report writing.

• Contributed to designing and creating the department's Freshmen Handbooks (German Version)

• Responsible for editing and typesetting using Photoshop.