# Yanfe Isabel Pedroza Alberto

> Product Designer at adidas

Location: Valencia, Valencian Community, Spain
Profile: https://flows.cv/yanfe

Soy diseñadora de interacción con experiencia en diseño de arquitectura, trabajando en el campo entre la tecnología, los espacios físicos, las tendencias y la creatividad. Mi experiencia se centra en el diseño de experiencias, productos y servicios para varias empresas como Goethe Institut, Arcos Dorados, Hewlett Packard, Adidas, Impact Hub y otras.

Me especializo en soluciones de diseño creativo que se centran en el -Human Centered Design- Me apasiona la gente y entender cómo la empatía, la cultura y la tecnología dan forma al mundo que nos rodea.

Debido a mi formación académica mixta, tengo una comprensión única tanto del mundo físico espacial como del mundo digital. No solo puedo pensar creativamente, sino que también tengo las herramientas para transformar ideas en realidades claras y tangibles, ya sea en un espacio físico o digital 3D.

Me considero curiosa y trabajadora, me gusta estar siempre aprendiendo y explorando todo sobre diseño y tecnología, construyendo nuevas formas de ver el mundo y desafiándome profesionalmente para evolucionar y ser la mejor versión de mí.

https://www.yanfepedroza.com/

## Work Experience
### Product Designer & LF adidas Design System ambassador @ adidas
Jan 2023 – Present | Spain

### Senior Product Designer @ Mercadona Tech
Jan 2021 – Jan 2023 | Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España

### Senior Product Designer @ Parclick
Jan 2018 – Jan 2021 | Madrid, Spain
Parclick is the Leading European Online Parking Network. We are present in France, Spain, Italy, Portugal and soon in Germany, Belgium, and The Netherlands.

Working directly with the IT, BD and marketing department. 
Following the product prioritization, giving support to the web and native apps.

- Support for the product vision 
- Carry out UI / UX task (Sketch, InVision, Zeplin, Hotjar, Analytics, Firebase, Marvel, Figma, etc)
- Coordination with Product Owner, Back-end and Front-end engineers.
- Working with Agile (Jira, Prodpad, Scrum, etc)
- Fundamentals in HTML, CSS and native apps.

### UX/UI Designer @ Syneidis
Jan 2018 – Jan 2019 | Barcelona Area, Spain
Soporte en la áreas de diseño, UX/UI y marketing: 
Diseño y creación de materiales gráficos, desarrollo de contenido digital para HushApp.

### Creative Partner & Founder @ Incursiones
Jan 2014 – Jan 2018 | Caracas, Venezuela

### Architect Designer @ CHBC Investment Holdings Ltd
Jan 2014 – Jan 2014 | Swords, Ireland
Cooperated on the conception of main ideas of project.
Rendering of Project images, through 3D MAX and photoshop.
3D Visualisation

### Assistant Architect @ CENTRAL Arquitectura
Jan 2013 – Jan 2014 | Caracas, Venezuela
Cooperated on the conception of main ideas of project.
Rendering of Project images, through 3D MAX and photoshop.

### Assistant Architect @ glocalstudio
Jan 2012 – Jan 2012 | Miranda, Venezuela
Cooperated on main ideas of project.
Rendering of Project images through 3D MAX and photoshop.

### Intern Architect Designer @ Alcaldía de Sucre
Jan 2011 – Jan 2011 | Miranda, Venezuela
Assistant | Work included interview with surrounding inhabitants for decision-making of the type of Park required. Physical conditions of the terrain were evaluated, keeping into account mainly the slope and vegetation for the design of the Park. Decisions were made after the physical analyses for the distribution of the area for sport, games and resting spaces. Drawing + Revising constructions documents.


## Education
### Full-stack Software Developer in Ingeniería de software
4Geeks Academy España

### Master's degree in Interaction Design
IED Barcelona

### UX writing in Diseño y experiencia de usuario
MrMarcel School

### Weekend Course Graphic Design in Graphic Design
IED Barcelona

### Postgrado in Diseño Web Intensivo (UX/UI - Frontend Development)
NEOLAND

### Postgrado in Supervisory Management
IBAT Dublin

### Bachelor of Architecture (B.Arch.) in Arquitectura
Universidad Simón Bolívar

### Highschool in Science
Colegio Loyola Gumilla


## Contact & Social
- LinkedIn: https://linkedin.com/in/yanfepedroza
- Portfolio: https://www.yanfepedroza.com
- Portfolio: https://www.incursiones-ve.com

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Source: https://flows.cv/yanfe
JSON Resume: https://flows.cv/yanfe/resume.json
Last updated: 2026-03-31