Principal Product Designer @ Microsoft
Ex-Spotify, BCG, Samsung
Top 1% Mentor@ADPList | AI Product Builder | International Speaker
Hello! I’m Yan, a product design professional with 10+ years of experience spanning multinational giants (Microsoft, Spotify, Samsung), unicorn startups (Nextdoor), and consulting agencies (Boston Consulting Group), along with 2 years of management experience.
Established Spotify as the go-to platform for live events from 0 to 1.
Designing a cutting-edge marketplace feed with numerous live music shows, offering fans a seamless journey from live event discovery to ticket purchase. This initiative serves as a new monetization stream for Spotify, substantially boosting revenue for artists and venues.
Our interdisciplinary team works on digital, technology, and data projects for a wide range of industries. We offer guidance and support through a strategic and client-centric approach and apply design, technology, and media solutions to take BCG’s achievements to the next level.
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Optimized a digital marketing and email campaign strategy for a leading American manufacturing company
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Designed a KPI dashboard and sales tool through data visualization for a multinational technology corporation
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Improved Growth and retention metrics for an online learning platform to drive new customer acquisition (by 22%) and retention rate (by 28%).
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Implemented internal clinic management and data tracking software for a global healthcare company
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Created a mobile AR solution for energy transformation for a multinational energy corporation
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Initiated a paid acquisition strategy and a new social media strategy for a leading American media company, increasing ROI to 21%, growing company web presence and global brand awareness by 34%
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Implemented a VR/AR go-to-market strategy for Digital BCG.
