Lifelock identity products mobile app and web design

• Led design efforts for the Identity Alerts revamp, Credit Monitoring feature refresh, Transaction Monitoring Japan launch, and new onboarding experience across iOS, Android, and web, contributing to the $1.1B annual revenue.

• Drove the design process from discovery through testing and final implementation, delivering effective solutions to complex problems for millions of users worldwide.

Norton PC and Mac cybersecurity desktop application design

• Led diverse cross-functional projects and delivered user flows, wireframes, specs and prototypes for over 20M users across multiple platforms. Iterated design based on business requirements, user analysis, market feedbacks, and technology constraints.

• Led the design of Norton 360 OEM end to end experience to increase conversion rate.

• Maintained 5 design systems to serve all Norton's PC and Mac security products.

Full-stack UX mobile and web design services. Selected clients:

GlocalSchool - an education institution that features global camp and study

• Collaborated with the PM and led team work together on the mobile web redesign, with the aim of improving overall operational efficiency for 100K active users.

• Launched a search feature and redesigned course card to help moms easily find the most suitable global study and camp courses.

Katch+ - a platform provides personalized suggestion for movies and TV Series

• Converted responsive mockups on iOS, iPadOS, and webpage using a consistent layout that adapted to various contexts, making rating experience more approachable.

Hi City - a poke restaurant in downtown SF

• Redesigned Hi City web in an easily digestible way and reorganized order flow to enable users to build poke bowls quickly. Helped business reduce pick up order dependence on other platforms and received positive feedbacks from the owner.

Resort hospitality and urban corporation campus experience design

• Fully involved from conceptual programming through the construction administration phase.

• Provided different design alternatives to coordinate with clients and consultants.

• Led production work, trained entry-level designers, and interns.

Mixed-use, residential and urban planning experience design

• Provided contextual analysis and various design solutions to empathize with the user’s needs and align with the client’s business goals, traveled often to China for presentations.

• Traveled overseas for presentations and coordination with multi-functional teams.