# Yanni Zhang > Senior User Experience Designer @ Gen™ | Full-stack UX design Location: San Jose, California, United States Profile: https://flows.cv/yannizhang As a Senior User Experience Designer at Gen, I bring over two years of expertise in designing end-to-end user experiences for mobile, web, and desktop platforms. My work focuses on delivering innovative solutions to complex problems, such as revamping Identity Alerts and launching Transaction Monitoring in Japan, which contribute to Gen's $1.1B annual revenue. By collaborating with cross-functional teams and leveraging data-driven design, I ensure our solutions align with both business goals and user needs. With a strong foundation in UX design, I have also contributed as a Freelance UX Consultant, helping diverse clients improve operational efficiency, enhance user engagement, and create seamless digital experiences. My approach emphasizes empathy, creativity, and a human-centered perspective, ensuring that every project I undertake connects with users while achieving measurable outcomes. ## Work Experience ### Senior User Experience Designer @ Gen™ Jan 2023 – Present Lifelock identity products mobile app and web design • Led design efforts for the Identity Alerts revamp, Credit Monitoring feature refresh, Transaction Monitoring Japan launch, and new onboarding experience across iOS, Android, and web, contributing to the $1.1B annual revenue. • Drove the design process from discovery through testing and final implementation, delivering effective solutions to complex problems for millions of users worldwide. ### Mid-Level UX/UI Designer(formally NortonLifelock) @ Gen™ Jan 2020 – Jan 2023 Norton PC and Mac cybersecurity desktop application design • Led diverse cross-functional projects and delivered user flows, wireframes, specs and prototypes for over 20M users across multiple platforms. Iterated design based on business requirements, user analysis, market feedbacks, and technology constraints. • Led the design of Norton 360 OEM end to end experience to increase conversion rate. • Maintained 5 design systems to serve all Norton's PC and Mac security products. ### Freelance UX Consultant @ Unknown Jan 2017 – Present Full-stack UX mobile and web design services. Selected clients: GlocalSchool - an education institution that features global camp and study • Collaborated with the PM and led team work together on the mobile web redesign, with the aim of improving overall operational efficiency for 100K active users. • Launched a search feature and redesigned course card to help moms easily find the most suitable global study and camp courses. Katch+ - a platform provides personalized suggestion for movies and TV Series • Converted responsive mockups on iOS, iPadOS, and webpage using a consistent layout that adapted to various contexts, making rating experience more approachable. Hi City - a poke restaurant in downtown SF • Redesigned Hi City web in an easily digestible way and reorganized order flow to enable users to build poke bowls quickly. Helped business reduce pick up order dependence on other platforms and received positive feedbacks from the owner. ### Job Captain Designer @ Hart Howerton Jan 2016 – Jan 2020 | San Francisco Bay Area Resort hospitality and urban corporation campus experience design • Fully involved from conceptual programming through the construction administration phase. • Provided different design alternatives to coordinate with clients and consultants. • Led production work, trained entry-level designers, and interns. ### Senior Designer @ CallisonRTKL Jan 2012 – Jan 2016 Mixed-use, residential and urban planning experience design • Provided contextual analysis and various design solutions to empathize with the user’s needs and align with the client’s business goals, traveled often to China for presentations. • Traveled overseas for presentations and coordination with multi-functional teams. ### Research Assistant @ Auburn University Jan 2010 – Jan 2012 Project: Sustainable Planning of the Town of Section, Alabama • Interviewed local residents and summarized their pain points. • Investigated current critical conditions, developed an institutional armature, and drafted a zoning ordinance for sustainable development. ### Intern @ Penglongan Urban Landscape Construction Co.,Ltd. Jan 2009 – Jan 2010 | Kunming City, Yunnan Province, China Project: Yunnan Film and Television Media Center Construction Project • Made site survey of the existing conditions and participated in design concept charrette; • Made AutoCAD drawings for sections, photoshop drawings for fluctuation diagrams and hand sketches; • Creating paving materials and plant palettes for the site; Project: Expo Eco-City Residential Villas Design • Participated the site survey and met with some clients; • Assisted with the plan designs and finished the site plan drawings for several villas; ### Intern @ Dian Style Landscape Academy Jan 2008 – Jan 2009 | Kunming City, Yunnan Province, China Project: Tourist Attractions Development Plan for the Taoping Description: • Community of the Aba Tibetan and Qiang Autonomous Prefecture; • Collected and organized cultural information for Qiang Minority, Sichuan, Province; • Made hand drawings for design perspectives; ## Education ### Master Degree of Landscape Architecture in Landscape Architecture Auburn University ### Bachelor's degree of Landscape Architecture in Landscape Architecture Southwest Forestry University ## Contact & Social - LinkedIn: https://linkedin.com/in/yanni-zhang-266b3a45 --- Source: https://flows.cv/yannizhang JSON Resume: https://flows.cv/yannizhang/resume.json Last updated: 2026-04-13