•Tech lead for the end-to-end creation of the mobile app’s Internationalization feature, delegating tasks across the development team, and overseeing documentation, design, and implementation, expanding accessibility to 32+ countries across 4 regions (US, UK, EU, AU).
•Guided the development and deployment of a push notification system, driving an increase of 65,000 daily active users and enhancing Lovevery's user engagement.
•Led cross-functional teams in designing and deploying the Admin UI, enhancing Lovevery's internal tools for managing mobile user's Q&A, expert profiles, and support tickets, which resulted in faster issue resolution and a 30% improvement in customer experience.
•Directed the mobile app content migration from WordPress to Contentful, leading cross-functional teams to reduce content management workflow time by 60%.
•Oversaw the design and maintenance of RESTful API endpoints using Ruby on Rails, ensuring seamless integration with the iOS and Android mobile apps to maintain high system reliability.
•Led and built the integration of New Relic for observability, introducing Slack alerts and dashboards that reduced bug resolution time by 20% and enabled proactive monitoring for our Content import process and Push Notification systems.
•Drove the development of recurring pay-up-front UI components using TypeScript and ReactJS, contributing to an annual revenue growth of $2M–$5M.