# Yao Shi > Staff Product Designer at Uber Freight Location: San Francisco Bay Area, United States Profile: https://flows.cv/yaoshi Striving to be all in one: design evangelist, business strategist and entrepreneur ## Work Experience ### Staff Product Designer, Uber Freight @ Uber Jan 2019 – Present | San Francisco Bay Area • Lead design efforts and ensure UX quality in revenue-generating vertical of transportation orchestration and new business vertical of parcel delivery • Design customer-facing agentic AI transportation management system • Experiment UX with large carrier base to improve carrier experience and optimize network efficiency • Build humanized pricing experiences based on machine learning algorithms, in collaboration with Data Science • Facilitate cross-functional workshops to paint the vision for the org and influence product roadmap ### Senior Product Designer @ UserTesting Jan 2017 – Jan 2019 | San Francisco Bay Area • Redesigned and shipped new products to drive engagement metrics in core product area, embedded in multi-functional squad • Painted the vision with executives, translate it to product OKRs and design roadmaps, and socialize it with stakeholders internally and with customers externally • Owned design process and foster design culture in the organization ### Lead Product Designer @ Continental Jan 2015 – Jan 2017 | San Jose • Identified product opportunities with stakeholders and PMs remotely and on site • Defined product requirements and roadmap with PMs • Turned business opportunities into storyboards, and collaborate with clients, PMs and developers on low-fidelity prototypes • Prototyped using Invision, Principle and AfterEffects and iterated design based on qualitative research to understand user’s insights • Established visual guideline for all software products of Continental by extending corporate brand from print design to software application design with German headquarter • Implemented both web and mobile applications with local development team and China team ### UX Design Consulting Intern @ SAP Jan 2014 – Jan 2014 | Palo Alto • Delivered strategy and design consulting to external clients, e.g. Walmart and Nanshan Insurance Taiwan • Led workshops with key stakeholders and located problems by analyzing their current work flow with design thinking methodologies like journey map and business blueprint • Solved customer paint points and opened business opportunities by co-designing software solutions with clients • Wireframed applications with SAP frameworks and visual design principles • Conducted focus group study to gather feedback and ethnographic research with actual end users ### Strategy Consulting Intern @ Roland Berger Jan 2013 – Jan 2013 | Beijing City, China • Supported market sizing on New Energy Vehicles in China • Analyzed business opportunities, risks and roadmap for Electric Vehicle markets • Collaborated with local business partners and bureau to prepare for city-scale pilot in Beijing ### UX Research & Design Intern @ BMW of North America, LLC Jan 2012 – Jan 2013 | Beijing City, China • Conducted ethnographic research to understand user behaviors of navigation for China mainland, Hong Kong, Taiwan, South Korea and Japan markets • Delivered competitive analysis with product requirement specialists • Designed interactions of navigation and spelling sectors of BMW in-car dashboard, which was launched in BMW 3, 5, 7 series • Built user testing console and prototypes and conducted qualitative research with BMW consumers • Came up with design specifications and collaborated with development team in Germany remotely ## Education ### Master of Science (M.S.) in Engineering Design and Innovation Northwestern University Jan 2013 – Jan 2014 ### Bachelor of Science (B.S.) in Automotive Engineering and Design Tsinghua University Jan 2009 – Jan 2013 ### Engineering Management (Exchange Program) Technical University of Munich Jan 2011 – Jan 2011 ### Stengths-based Leadership Stanford University Jan 2019 – Jan 2019 ### The Experimental High School Attached to Beijing Normal University Jan 2006 – Jan 2009 ## Contact & Social - LinkedIn: https://linkedin.com/in/yao-shi-10004053 - Portfolio: http://www.shi-yao.com --- Source: https://flows.cv/yaoshi JSON Resume: https://flows.cv/yaoshi/resume.json Last updated: 2026-03-25