# Yao Yao

> Product Design @ Kikoff

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yaoyao

Human-Computer Interaction, innovation, user experience, visual arts, smart devices, designing innovative and meaningful solutions to empower all people.

## Work Experience
### Product Designer II @ Kikoff
Jan 2025 – Present | San Francisco, California, United States
Core tradeline products, cash advance and growth.

### Product Designer @ Kikoff
Jan 2024 – Jan 2025 | San Francisco, California, United States
Driving and building design for core tradeline products: 
Bill Reporting, Credit Builder Loan, Rent Reporting, Credit Marketplace.

### Design Strategist @ ACCO Brands
Jan 2023 – Jan 2023 | United States

### Product Design Intern @ Chime
Jan 2023 – Jan 2023 | San Francisco, CA, United States
- Designed and implemented payment celebration features for the Lending product and paycheck withdrawal features for the MyPay product.
- Increased member retention rates and bolstered Net Promoter Scores (NPS) significantly by creating over 20 new prototyping patterns. 
- Conducted user testing with six unique concepts.
- Facilitated brainstorming sessions to identify key improvement areas.
- Ensured quality assurance (QA) through testing and feedback incorporation.

### UX Designer @ University of California, Berkeley
Jan 2022 – Jan 2023 | Berkeley, California, United States
Created interactive experiences for UC Berkeley mobile APP.

### UX Researcher @ MongoDB
Jan 2023 – Jan 2023 | United States
Motivated MongoDB University users to return and continue their learning.

### UX Designer @ SWiiFT
Jan 2022 – Jan 2022 | Berkeley, California
Created visual and interactive tourism app experiences revolving around screen-based interactions. Follow the design, prototype and testing iteration cycle to build new travel experiences between the local and the traveler based on new initiatives.

### Designer @ MRM
Jan 2020 – Jan 2021 | ShangHai
Designed the whole user flow, supported the H5 development team, collaborated with Guerlain front-end team by analyzing the user research and functionality in the Chinese New Year membership festival.

- Led to more than $100,000 in revenue.
- Rebranded visual identity and designed the whole flow of WeChat H5 mobile application for Guerlain.
- Presented eight solutions with the evaluation on usability and market acceptance, one solution was used in the public version.

### Visual Design Intern @ The Garnette Report
Jan 2020 – Jan 2020 | New York City
Produced virtual content, increased the popularity of the brand website through more effective UI and UX redesign with marketing team.

- Conducted and interviewed with 42 influencers to inform usability. 
- Increased the average click-through rates by 28% by designing the brand identity, implementing the user interface for the brand website.

### Digital Design Intern @ DAYBREAKER
Jan 2020 – Jan 2020 | Brooklyn, New York
Actively designed and assisted in development of on-demand live stream product D.O.S.E. to help people find joy during the COVID pandemic.

- Made the wireframe and low to high fidelity interface to strengthen the Daybreaker community over pandemic, reached over 5k subscriptions.
- Reached over 98k followers through rebranding Daybreaker experience and interface, key influencers advertising and analyzing marketing data.

### UX Designer @ “Too Boring” Studio
Jan 2020 – Jan 2020 | Remote
Led a cross-functional team (1 visual designer, 1 engineer) to execute a community digital platform for citizens to hold conversations in the form of posted messages. Now it became an official website of the city.

- Analyzed statistics after questionnaires and user interviews to generate persona and key information architectures. Utilized Figma to create prototypes based on the given requirements and expectations.
- Collaborated with content creators, tech and marketing team. Got an 82% increase in click-through rate from 1.2k to 7k in four months.

### Visual Designer @ School of Visual Arts
Jan 2019 – Jan 2020 | New York, New York, United States
Worked on campus digital campaign and related creative marketing.

### Typography Presenter @ Type Directors Club
Jan 2020 – Jan 2020 | New York City
Shared the typography "Margarita" with hundreds of New York designers.

### Psychology Teaching and Program Assistant @ Shanghai Jiao Tong University
Jan 2019 – Jan 2019 | ShangHai
- Assisted professors to operate psychological experiments in the lab.
- Helped collect information and generated visualized data based on interviews with volunteers and results records.


## Education
### Master's degree in Human Computer Interaction
University of California, Berkeley
Jan 2022 – Jan 2023

### Bachelor of Fine Arts - BFA in Design
School of Visual Arts
Jan 2018 – Jan 2022


## Contact & Social
- LinkedIn: https://linkedin.com/in/yaoyaoakayy
- Portfolio: https://yaoyaoakayy.com

---
Source: https://flows.cv/yaoyao
JSON Resume: https://flows.cv/yaoyao/resume.json
Last updated: 2026-03-30