# Yarley Geffrard

> Enterprise UX Design Leader (Finance, Healthcare) • Digital Product Strategist and Designer • Accessibility Champion • Designing Products Users Lover • Music Producer • Investor • Philanthropist

Location: Jersey City, New Jersey, United States
Profile: https://flows.cv/yarley

Dynamic and accomplished Senior UX/Product Designer with over 15 years of experience delivering innovative, user-centered solutions in industries including finance, healthcare, and e-commerce. Demonstrated success in driving measurable outcomes, such as +7 days of manual labor saved per session to get actionable insights for a global wealth management platform, a 262% increase in app signups, a 33% reduction in HR manual processes, and contributing to $2-6 billion in revenue through strategic product redesigns. 

Key areas of impact:
✅ Enterprise UX Strategy & Digital Transformation
✅ Accessibility-First Design Approach: Every solution is ADA-compliant, friendly, and inclusive.
✅ Design System Development & Implementation: Building frameworks that scale with your growth.
✅ Cross-Functional Team Leadership
✅ Product Innovation & User Research: We dive deep into understanding your audience and business needs.
✅ Rigorous Testing

When does a great customer experience truly begin?
Is it when they try your product or service for the first time?
Or is it when they first hear your name?
As someone deeply rooted in the world of UX design, I firmly believe it starts long before they even interact with your offering.
Great design isn’t just about aesthetics—it’s about purpose.
It’s about crafting experiences that are as unique as your business and aligned with your goals.

Whether leading wealth management platforms at Morgan Stanley, revolutionizing financial services at Broadridge, or evolving investment research tools at Consumer Edge, I bring a unique blend of technical knowledge and creative problem-solving to every challenge. I'm particularly passionate about mentoring and learning from design teams while building inclusive digital experiences that serve diverse user bases.

Currently exploring VP of Product Design opportunities where I can leverage my expertise in scaling design operations and driving digital transformation initiatives.

Let's connect to discuss how my experience in product design leadership can benefit your organization.
ygeffrard@gmail.com • yarley@ynodesigns.com

Also available for 1099, C2C (Corp to Corp) contract vendor freelance freelancer consultant consulting work, certified Certified HUBZone, MBE (NJ State, NYC SBS, PANYNJ, NMSDC) and SBE. On Sam.gov.
Capability Statement -> https://ynodesigns.com/YNODesigns-Capability-Statement.pdf

## Work Experience
### Principal Lead UX Product Designer, Architect and Developer @ YNO Designs
Jan 2008 – Present
Lead UX strategy, research, and design for enterprise applications across finance, government, tax, healthcare, and nonprofit sectors. Transform complex, outdated workflows into intuitive, accessible, and scalable digital experiences that reduce operational friction and improve team efficiency.

Drive discovery, user research, journey mapping, prototyping, and accessibility audits to align product decisions with business goals. Design dashboards, workflows, and data visualizations in Figma and Figma Make, validating concepts quickly through interactive prototypes that clarify requirements and reduce engineering rework.

Create clear design documentation and reusable components that accelerate delivery and strengthen system consistency. Support implementation by converting validated concepts into functional prototypes with modern tools (React, Vite, Next.js, Bootstrap, Tailwind), ensuring design intent translates smoothly to development—without shifting focus away from design leadership.

✅ Reduced task times across key workflows by 30–50% through simplified navigation and unified flows.
✅ Lowered engineering rework by 25–40% with clear prototypes and structured design documentation.
✅ Increased user adoption by 30%+ via intuitive, WCAG-aligned interfaces.
✅ Improved decision-making accuracy with redesigned dashboards and surfaced insights.
✅ Strengthened operational efficiency by streamlining multi-step processes across enterprise teams.
✅ Achieved a 220%+ increase in nonprofit grants through research-led experience improvements.
✅ Cut campaign costs by 38% using analytics-driven UX testing and optimization.

### Principal Lead User Experience Designer @ Morgan Stanley
Jan 2021 – Jan 2024 | New York City Metropolitan Area
Headhunted to lead UX design for global enterprise-level applications, including wealth management, financial advisory, investor billing, HR, and client services platforms. Collaborated with product managers, stakeholders, tech and end-users to create prototypes and user journeys and journey maps that aligned with user and business goals for new and existing systems. Transformed complex ideas into engaging and intuitive scalable designs adhering to W3C/WCAG standards and a design system, driving product adoption and operational improvements.

✅ Designed a global HR CRM system, reducing manual processes by 33%+ and improving decision-making while managing stakeholders and conflict resolutions.
✅ Optimized workflows for client service agents, enhancing issue resolution speed by 22% for investment clients.
✅ Developed a component-based design system for HR applications, fostering consistency and scalability.
✅ Contributed to the launch of an AI-human hybrid chatbot for E-Trade, driving over $10M+ (over ten millions) in upsell revenue for clients and the firm.

### Principal Lead User Experience Designer Consultant @ geniant
Jan 2021 – Jan 2024 | San Francisco Bay Area
At Geniant I’ve worked with a variety clients including in the financial space providing strategic design guidance of very large complex enterprise applications catering to internal and external users. From discovery, research, concepts, usability testing, and quality assurance to launch we deliver quality user experiences while adhering to the design systems and W3C/WCAG accessibility guidelines. 

Lead workshops, research and many successful launches with data driven decisions exceeding expectations for all stakeholders (users, business, leaders and developers)

### Freelance Composer @ Amber Music
Jan 2012 – Jan 2022 | Brooklyn, NY
Worked on projects for Samsung, Budweiser, Kelloggs, IceBreakers, Oppenheimer, and many more.

### Senior Product / UX / UI Designer @ Consumer Edge
Jan 2020 – Jan 2021 | Greater New York City Area
Entrusted to redesign data analysis tools and research platforms for hedge funds, enterprises, and investors, focusing on usability and advanced machine learning integration. Conducted user research to devise streamlined workflows and branding strategies, enhancing product-market fit. Collaborated with stakeholders to bridge technical and business objectives, ensuring successful product delivery.

✅ Created simplified and advanced data pathways, making market research tools accessible and less intimidating for 50%+ of users.
✅ Revamped backend workflows for data scientists, improving data processing by 2+ days and reducing SQL query dependency.
✅ Elevated client-facing branding, interface and interaction design for consistency, boosting user satisfaction and engagement.

### Senior UX Designer @ Broadridge
Jan 2017 – Jan 2020 | Edgewood, New York
Tasked with directing UX design for financial solutions, including mutual funds, tax systems, and shareholder communications. Facilitated workshops to promote accessibility compliance and implemented a centralized design system to enhance scalability and consistency. Collaborated with cross-functional teams to prototype user-centric solutions, driving adoption and revenue growth.
✅ Contributed to generating $2–6B in revenue by redesigning financial applications for enhanced usability and performance.
✅ Reduced development costs by over 30% through a custom Bootstrap-based design framework. Led accessibility initiatives, integrating W3C/WCAG standards into product designs, and improving global usability.
✅ Mentored designers and interns, fostering professional growth and improving team productivity.

### Senior Product / UX / UI Designer @ Broadridge
Jan 2016 – Jan 2017 | Greater New York City Area
Directed UX design initiatives for financial solutions including mutual funds, tax systems, and shareholder communications platforms, while championing accessibility standards and scalable design systems.
✅ Drove $2-6B in revenue through strategic redesign of financial applications, focusing on enhanced usability and performance
✅ Reduced development costs by over 30% through implementation of a custom Bootstrap-based design framework
✅ Led company-wide accessibility initiatives, establishing W3C/WCAG standards as core design principles
✅ Mentored junior designers and interns, fostering a culture of design excellence and professional growth

### UX / UI Designer and Developer @ Sandata Technologies
Jan 2015 – Jan 2016 | Port Washington, New York, United States
Designed and developed complex mobile and web applications for the healthcare sector, crafting UI elements, user flows, wireframes, and storyboards using Adobe Creative Suite and Google Draw.io. Worked closely with business stakeholders and company experts to extract key data and metrics, ensuring designs were aligned with business needs. Collaborated with Quality Assurance teams to create test plans and strategies, guaranteeing compliance with W3C/WCAG and ADA accessibility standards.
✅ Improved client satisfaction by implementing user-centered design methodologies, merging multiple functionalities from legacy systems into a unified primary system
✅ Developed a modular and adaptable Bootstrap-based SCSS design system framework for various applications
✅ Designed the company’s first tablet application for nurses to efficiently record patient assessments

### UX/UI Designer / Wordpress Developer @ WebServes
Jan 2013 – Jan 2015
✅ Led strategy and research efforts with clients to craft effective, tailored solutions in user experience, branding, interface, and functional design
✅ Developed wireframes, sitemaps, and functional requirements for ecommerce, music, and portfolio websites
✅ Designed all website structures and contents using Adobe Photoshop, Illustrator and InDesign
✅ Worked on Wordpress Frameworks (PHP, MySQL, JS(JQuery), Bootstrap)
✅ Customized Wordpress themes and plugins based on clients needs and functional requirements
✅ Ran tests and debugged on multiple browsers Internet Explorer, Safari, Firefox, and Chrome


## Education
### Bachelor of Arts (BA) in Computer Science with UX UI Design
Hunter College

### Diploma in Web Design and Development
Mindleaders SkillSoft

### Diploma in Music Production and Audio Engineering
Institute of Audio Research

### Associate of Arts and Sciences (AAS) in Computer Science
City Tech, CUNY

### High School Diploma in Digital Communication and Media/Multimedia
Brooklyn Technical High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/ygeffrard
- Website: https://yarleyux.com
- Website: https://calendly.com/ynodesigns/30min

---
Source: https://flows.cv/yarley
JSON Resume: https://flows.cv/yarley/resume.json
Last updated: 2026-02-23