# Yash B. > Data Engineer | Product Analyst Location: New York City Metropolitan Area, United States Profile: https://flows.cv/yashb ## Work Experience ### Cloud Data Engineer @ Shift4 Jan 2024 – Present | Pennsylvania, United States ### Product Fellow @ Product Manager Accelerator Jan 2023 – Present Highlight: Completed an advanced training program and achieved certification in Product Management, mastering key skills in product roadmaps, customer interviews, product requirements documentation, A/B testing, go-to-market strategies, systems design, and agile development processes. Metrics: Successfully applied learnings to a group project, developing a go-to-market strategy for a new product that resulted in a 15% projected revenue increase through targeted customer segmentation and pricing optimization. Skill: Gained expertise in product roadmaps and Go-to-Market strategies, leading the development of a data-driven roadmap for a new smart shopping cart feature designed to streamline the grocery experience. By analyzing market research focused on customer pain points like checkout lines and product discovery, I championed the inclusion of features like barcode scanning, personalized recommendations, and integrated payment systems. Collaborating with marketing, engineering, and design teams, I helped craft a targeted Go-to-Market strategy leveraging partnerships with local supermarkets and influencer campaigns that emphasized convenience and time-saving benefits. This resulted in a anticipation of 30% increase in customer adoption within the first quarter, exceeding by 5% our initial forecasts. Additionally, early internal testing indicates a 12% reduction in average checkout time and positive user feedback on product discovery improvements. ### Systems Data / Product Analyst @ AdvanSoft International, Inc Jan 2023 – Jan 2024 | Chicago, Illinois, United States Data Analysis & Visualization: Skill: Analyzing user behavior data using tools like Google Analytics and Mixpanel. Metrics: Used Mixpanel to identify user drop-off points in the onboarding process and implemented changes that reduced drop-off by 20%. User Research & Testing: Skill: Conducting user interviews and surveys to understand user needs and pain points. Metrics: Conducted 40 user interviews to gather feedback on a new product feature, leading to significant improvements in usability. Product Requirements Documentation: Skill: Writing clear and concise product requirements documents. Metrics: Documented the requirements for a new mobile app feature, ensuring that developers understood the scope and functionality of the feature. A/B Testing: Skill: Designing and implementing A/B tests to measure the impact of changes on product metrics. Metrics: Designed and ran an A/B test on two different pricing models, resulting in a 10% increase in conversion rate. ### Data Analyst @ Kshema General Insurance Limited Jan 2021 – Jan 2021 | India • Increased the efficiency of data cleaning and analysis tasks by 50% by developing and maintaining a Python-based application • Worked with a team of engineers to develop and implement a new data warehouse that improved the performance of the company's data analysis platform by 25% • Created a series of interactive dashboards that provide real-time insights into the company's performance, which are now used by executives and managers on a daily basis • Presented data analysis findings to senior management in a clear and concise manner, leading to the implementation of several new business initiatives ### Data Analyst @ Market Data Forecast Jan 2020 – Jan 2021 | India • Increased brand awareness by 5% (Social Media Analysis) through real-time sentiment analysis and influencer partnership identification using social listening tools (e.g., Brandwatch, Sprout Social). This resulted in a 20% increase in positive brand mentions. • Contributed to a 2% reduction in customer churn rate (Social Media Analysis) by assisting with real-time analysis of customer complaints and suggesting targeted interventions. This led to a 10% improvement in customer satisfaction scores. • Improved survey response rate by 7% (Market Research Surveys) by analyzing completion times and suggesting dynamic adjustments using survey platforms (e.g., SurveyMonkey, Qualtrics). This resulted in a 20% increase in data collection efficiency. • Supported the identification of emerging market trends by a week (Market Research Surveys) through real-time analysis, contributing to a faster market response and enabling clients to capitalize on the trend 1 month earlier than competitors. • Assisted in identifying a potential competitor threat (Competitive Analysis) through real-time monitoring, enabling the development of a proactive market response strategy that successfully maintained their market position. ### Data Analyst @ Market Data Forecast Jan 2020 – Jan 2020 | India • Contributed to the optimization of website conversion rate by 12% through real-time user behavior analysis alongside senior analysts and conducting preliminary A/B testing on landing pages. • Identified a potential new customer segment driving 10% of website traffic during real-time data analysis, which senior analysts incorporated into marketing campaign development. ## Education ### Master's degree in Computer Science University of Bridgeport Jan 2022 – Jan 2023 ### Product Management Product Manager Accelerator Jan 2023 ### Master's degree in Computer Science Cleveland State University Jan 2022 – Jan 2022 ### Bachelor of Technology - BTech in Mechanical Engineering Jawaharlal Nehru Technological University Jan 2016 – Jan 2020 ## Contact & Social - LinkedIn: https://linkedin.com/in/yash1409 --- Source: https://flows.cv/yashb JSON Resume: https://flows.cv/yashb/resume.json Last updated: 2026-04-01