# Yashi Sikaria > Senior Product Designer | UX/UI Design expert in Fintech, SaaS & AI-Driven Platforms | Enterprise, B2B & B2C | Delivering 0→1 Launches | Data-Driven Design | System Thinking | User-Centered, Cross-Functional Alignment Location: San Francisco, California, United States Profile: https://flows.cv/yashi Senior Product Designer who turns complex problems into intuitive, high-impact digital experiences. With 8+ years of experience, I’ve built and scaled products across AI, fintech, edtech, gaming and enterprise SaaS taking ideas from 0→1 concept to adoption. My focus lies in designing intelligent, user-centered systems that drive engagement, clarity, and measurable business outcomes. I specialize in crafting AI-powered workflows, scalable design systems, and seamless user experiences that make sophisticated processes simple and efficient. Highlights of my impact: - Led design of AI-driven contract management tools at Venminder, reducing review time by 30% and increasing 15% satisfaction. - Designed cybersecurity widgets to help manage vendor risk data accurately. - Redefined mobile UX at JamCity, driving 100k+ new users and 27% more signups in 2 months. - Built scalable design systems that reduced design debt 40% and accelerated release cycles. - Integrated AI-assisted design tools to prototype faster, align cross-functional teams, and spark collaboration. My approach combines system thinking, collaboration, and data-informed creativity. I partner closely with product managers, engineers, and stakeholders to align business goals with user needs, ensuring every design decision delivers both usability and strategic value. I thrive in environments where clarity, scalability, and innovation come together to move ideas from 0 to 1 and beyond. Beyond product design, I’m deeply committed to mentorship and community building. Through ADPList and LinkedIn, I’ve guided more than 90 designers around the world, helping them grow confidence and craft impactful portfolios. ## Work Experience ### Senior Product Designer @ Upstart Jan 2026 – Present ### Lead Product Designer @ Ncontracts Jan 2024 – Jan 2025 | United States (acquired Venminder) Design AI-powered SaaS solutions that simplify risk, compliance, and vendor management for enterprise clients. My work focuses on transforming complex manual workflows into automated, intuitive systems that improve efficiency, reduce oversight, and align design strategy with measurable business outcomes. • Designed Due Diligence system replacing Excel with automated vendor risk scheduling • Achieved 80% reduction in manual oversight time through process automation • Improved compliance workflows with 75% lower user effort and higher clarity • Built dynamic rule builder for ticket auto-assignment and routing logic • Partnered with SMEs and PMs to validate designs through Replit prototypes • Enhanced user trust with transparent, role-based permissions and audit trails ### Senior Product Designer @ Venminder Jan 2022 – Jan 2024 | United States (acquired by Ncontracts) Led UX and product innovation for AI-powered risk management tools within an enterprise SaaS environment. Focused on designing scalable systems, intuitive workflows, and user-centered tools that improved efficiency and retention across enterprise clients. Leveraged generative AI, system design, and user feedback to reduce complexity and drive measurable business impact. • Designed AI powered Contracts Redlines tool enabling faster contract reviews • Introduced generative AI features improving accuracy and reducing user effort • Extended existing design system with scalable AI and automation patterns • Partnered with legal and compliance teams to validate product functionality • Improved user confidence through data informed UX flows and interactions • Set foundation for future automation across contract management workflows • Expanded Venmonitor adoption by 42% across enterprise clients • Launched custom monitoring packages enabling flexible cybersecurity and privacy bundles • Reduced data entry workload 50% with automation improving internal operations • Designed Contracts Hierarchy feature improving renewal visibility and reporting accuracy • Built scalable Rule Builder reducing routing time and manual configuration • Presented design concepts to 35+ clients validating usability and driving upsells ### Senior UX Designer @ Jam City Jan 2021 – Jan 2022 | California, United States Improved mobile user experiences for puzzle and casual games. My goal was to merge behavioral design with scalable UX systems that increased retention, engagement, and conversion within a fast-paced consumer environment. • Led end-to-end UX redesign of HGTV mobile app for mass appeal • Drove 27% higher user signups within the first two months • Increased retention by 16% with new event-driven engagement system • Developed scalable design components to shorten release cycles by 25% • Partnered with engineering teams to improve UI performance across platforms • Conducted iterative user testing to validate features and refine engagement flow ### UX Designer @ Freelance UI/UX Designer Jan 2020 – Jan 2021 | San Francisco Bay Area Helped startups and small businesses reimagine their digital products through modern, conversion-oriented design. My work balanced business goals with accessibility, usability, and strong visual storytelling to elevate brand presence and user trust. • Led Admits.com redesign improving usability, accessibility, and conversions • Reorganized information architecture to highlight premium paid services effectively • Created modern visual identity improving product approachability and engagement • Designed Nightbee app reducing food waste through real-time inventory optimization • Partnered with founders to define MVP features and UX strategy • Delivered end-to-end prototypes to align stakeholders and accelerate development ### Interior Designer @ Form4 Architecture, Inc. Jan 2020 – Jan 2021 ### Architectural Designer @ Gensler Jan 2018 – Jan 2020 | San Jose, California, United States Proficiently designed workspace interiors for technology companies including Adobe, Amazon, Oracle, HPE, Google, Netflix. Developed the look and feel by understanding the brand guidelines, client requirements, the trends and user psychography. ### Architectural Designer @ Felderman Keatinge + Associates Jan 2017 – Jan 2018 | California, United States ### Product Designer @ Nescafe @ ArtCenter College of Design Jan 2016 – Jan 2016 | Pasadena, CA Designed a new product experience of instant coffee for millennials. Worked as a part of a design team to define user needs, user stories & requirements. Created prototypes & storyboards to demonstrate product vision & features. ### Product and Strategy Designer @ Amazon @ ArtCenter College of Design Jan 2016 – Jan 2016 | Pasadena, CA, USA Looked into the possible adaptations and applications of Alexa to help people with physical disability. Defined user personas, product strategy, story boarding, user flow and user journey. The proposed solution has been licensed to Amazon for further development and implementation. ## Education ### Master's Degree (MS) in Design ArtCenter College of Design ### Certificate in UX/UI Design California Institute of the Arts ### Bachelor's degree (BS) in Industrial Design MIT Institute of Design ### Bachelor's degree (BA) in English Language and Literature/Letters Savitribai Phule Pune University ## Contact & Social - LinkedIn: https://linkedin.com/in/yashi-sikaria - Website: https://yashisikaria.com/ --- Source: https://flows.cv/yashi JSON Resume: https://flows.cv/yashi/resume.json Last updated: 2026-02-23