• Designing an interactive online writing tool for MBA students at UCSD to improve the writing quality and efficiency.

• Collaborating with engineers to incorporate frontier AI technology to provide real-time feedback

• Defined the problem scope and clarified the project goal in collaboration with professors, industry experts and PM.

• Conducted competitive analysis and designed user surveys to generate user insights.

• Translated user insights into user persona and user journey.

• Build the foundation of design system to keep consistency with the branding guidelines.

• Redesign the homepage, rebuild the information architecture, decreasing cognitive load.

• Increase the email subscription rate & user engagement.

• Boost event ticket sales.

• Synthesize user survey data and competitive analysis to translate pain points into actionable design insights, driving MVP development for initial launch.

• Collaborate closely with Product Managers and the engineering team to define core product features, making informed design decisions and negotiating trade-offs.

• Effectively communicate design choices to stakeholders, fostering team-wide understanding and alignment.

• Build design systems, create detailed user personas and user flows, maintaining a user-centric focus throughout the design process.

• -Collaborated directly with CEO & CTO to design the core product feature that match funders with founders based on data and AI technology.

• -Worked with other UX designers to build the web dashboard system, created the main user flow, wireframes & prototypes, using data visualization and interactive user interfaces.

－Led a team of 6 designers, photographers & editors, oversaw digital and print visual designs , video production, newsletter content & marketing activities.

－Developed content strategy and managed school website and social media presence, increased subscriptions by 100% and article clicks by 150%.

－Collaborated with students, teachers, ed-tech companies & government organizations on curriculum design and educational events.