# Yayue (Phoebe) T. > UX/UI Designer; Product Designer; User Experience; User Interface; Upenn Master;Former educator Location: San Francisco Bay Area, United States Profile: https://flows.cv/yayue Hey, I'm Phoebe! 👋 From educator to UX designer, I've spent 7 years empathizing with people of various backgrounds, communicating to discover both their spoken and unspoken needs, collecting and analyzing data to understand their pain points, and then designing experiences to meet those needs and make them happy. I am highly skilled at: • Cross-functional communication and collaboration • Empathizing with people from diverse backgrounds to discover their needs and pain points • Designing experiences that get real, impactful results • Creative problem solving for continually changing needs • Focusing simultaneously on the big picture and the small details I am also a part-time writer. My first book about Family Education will be released this summer in China. I write columns on Wechat platform (1000+ followers & 100,000+ views). Besides, I am a genuine cello/tennis/ski lover in life. I love everything that can console and challenge me at the same time. Explore my UX work at https://www.designertang.com/ Please reach out via email at yayuetang@gmail.com Let's connect and chat! 😀 ## Work Experience ### UI/UX Designer; UX Researcher @ Oceanside Perspective Jan 2023 – Present - Designing an interactive online writing tool for MBA students at UCSD to improve the writing quality and efficiency. - Collaborating with engineers to incorporate frontier AI technology to provide real-time feedback - Defined the problem scope and clarified the project goal in collaboration with professors, industry experts and PM. - Conducted competitive analysis and designed user surveys to generate user insights. - Translated user insights into user persona and user journey. ### UI/UX Designer; UX Researcher @ Guyu Shuyuan Jan 2023 – Present - Build the foundation of design system to keep consistency with the branding guidelines. - Redesign the homepage, rebuild the information architecture, decreasing cognitive load. - Increase the email subscription rate & user engagement. - Boost event ticket sales. ### UI/UX Designer; User Researcher @ Inkwell Jan 2023 – Present | San Francisco Bay Area - Synthesize user survey data and competitive analysis to translate pain points into actionable design insights, driving MVP development for initial launch. - Collaborate closely with Product Managers and the engineering team to define core product features, making informed design decisions and negotiating trade-offs. - Effectively communicate design choices to stakeholders, fostering team-wide understanding and alignment. - Build design systems, create detailed user personas and user flows, maintaining a user-centric focus throughout the design process. ### Product Designer; UI/UX Designer @ InvestorMatch.ai Jan 2023 – Jan 2023 --Collaborated directly with CEO & CTO to design the core product feature that match funders with founders based on data and AI technology. --Worked with other UX designers to build the web dashboard system, created the main user flow, wireframes & prototypes, using data visualization and interactive user interfaces. ### Director of Branding （Chongqing Bachuan Quantum School) @ NewOpen Education Group Jan 2021 – Jan 2022 | Chongqing, China & Remote －Led a team of 6 designers, photographers & editors, oversaw digital and print visual designs , video production, newsletter content & marketing activities. －Developed content strategy and managed school website and social media presence, increased subscriptions by 100% and article clicks by 150%. －Collaborated with students, teachers, ed-tech companies & government organizations on curriculum design and educational events. ### Director of Curriculum Design & International Collaborations @ NewOpen Education Group Jan 2017 – Jan 2021 | Chongqing, China & Remote - Led innovative curriculum design, PD program, educational research, assessment optimization and admission process across multiple K-12 campuses - Built relationship with U.S top universities and managed on-campus recruiting program. - Supervised a 10+ person marketing team on managing social media accounts and running online and offline branding projects (posters, videos, brochures) and delivered oral presentations at international conferences - Consulted the company leadership on a $200MM initiative – starting a new flagship campus in the CBD of Chongqing ### Founder and President of Bachuan Global Alumni Association @ NewOpen Education Group Jan 2017 – Jan 2019 - Developed and managed the alumni social groups on popular online platforms - Planned and coordinated multiple alumni networking events (Philadelphia, NYC, etc) - Created an online resource-sharing platform to promote career development of alumni in North America and Europe ### Founding Teacher & College Counselor (Chongqing Bachuan International High School) @ NewOpen Education Group Jan 2015 – Jan 2017 | Chongqing City, China - Received the Top 10 Distinguished Teacher Award in the entire school system (10 out of 3,500+ teachers, top 0.3%) - Co-founded the International Education Division (all my students got offers from World Top 30 Universities, including Parsons, Boston University, McGill, and University of Toronto) - Oversaw curriculum design, assessment system, student management, and extracurricular student club operations - Taught TOEFL Reading across Grades 10,11 and 12 (Awarded the Best Performing Teacher in the International Division, students’ average TOEFL Reading score 28.6/30) ### Founding Director of U.S.-China Innovative Educational Research Program @ University of Pennsylvania Graduate School of Education Jan 2014 – Jan 2019 - Recruited Penn GSE graduate students to conduct on-site educational research project at a top private school in China - Coordinated project planning, operations, research design, implementation and assessment - Evaluated and optimized Grade 6-9 school curriculum design, teacher PD and learning environment development - Provided feedback to school leadership through extensive written reports and in-person presentations - Delivered an invited talk about this innovative project at 2018 Penn-China Education Summit (Philadelphia, U.S.) ### Research Assistant @ University of Pennsylvania Graduate School of Education Jan 2015 – Jan 2015 - Contributed to BioGraph, a U.S. NSF-funded multi-million research project led by Prof. Susan Yoon at Penn GSE - Performed data-driven educational assessment research - Co-drafted a BioGraph 2.0 proposal that successfully received $1.1 million U.S. NSF funding ### College Preparation Program Coordinator and Coach @ Starfinder Foundation Jan 2013 – Jan 2014 | Philadelphia, USA - Designed and managed a soft-skill-focused workshop curriculum for 100+ students from underserved communities - Conducted research on students’ college preparation and career development - Authored a comprehensive research report to inform strategy and planning for the organization leadership ## Education ### Master's degree in Graduate School of Education, Teaching Learning and Leadership / Curriculum Design University of Pennsylvania ### UI/UX Design Career Track Certificate Springboard ### Bachelor of Arts - BA in Spanish Language and Literature Sichuan International Studies University ### Bachelor's degree (Exchange Student sponsored by Chinese Government) in Spanish Language and Literature University of Havana ## Contact & Social - LinkedIn: https://linkedin.com/in/yayuetang --- Source: https://flows.cv/yayue JSON Resume: https://flows.cv/yayue/resume.json Last updated: 2026-04-05