Scale and enhance the design system, improving consistency and efficiency across products

Drive cross-functional alignment through system maps, process flows, and visual storytelling

Led end-to-end design for Canada and Mexico expansion, contributing ~10% of weekly verifications and enabling the platform to surpass 1M+ total verified members

Designed and launched a healthcare check-in experience for WellStar and UHealth, translating regulatory, operational, and data constraints into a scalable, user-centered system

Redesigned the membership cancellation and refund experience to support a new policy, delivering clearer user guidance while generating an estimated $3.5M in annual business impact

Designed localization tools from 0-1 resulting in a 96% increase in impression-to-click and 79% increase in impression-to-stream ratio in emerging markets

Closely collaborated with product management and engineering to ensure high-quality execution

Contributed to internal design initiatives such as design conferences and design systems.

Successfully launched 4 website redesigns; produced design deliverables for 12+ digital products

Improved the efficiency and execution of a user research project consisting of over 100+ stakeholder interviews by building a research database, resulting in a $393k contract renewal

Led end-to-end product design across account creation, onboarding, marketplace listings, search and filtering, in-platform messaging, and transaction workflows.

Established foundational UX architecture, trust mechanisms, and interaction patterns to support multi-role users and early-stage marketplace growth.