•Defined and drove UX strategy for a B2B identity platform, improving partner and developer workflows across high-complexity verification and compliance use cases
•Led end-to-end design for Canada and Mexico expansion, contributing ~10% of weekly verifications and enabling the platform to surpass 1M+ total verified members
•Designed and launched a healthcare check-in experience for WellStar and UHealth, translating regulatory, operational, and data constraints into a scalable, user-centered system
•Redesigned the membership cancellation and refund experience to support a new policy, delivering clearer user guidance while generating an estimated $3.5M in annual business impact