# Yazhen Liu > Senior Product Designer Location: New York City Metropolitan Area, United States Profile: https://flows.cv/yazhen Product designer with 9 years of experience I specialize in B2B systems and complex operational workflows, and have led multiple 0→1 and full-lifecycle products across data-heavy dashboards, multi-role platforms, and two-sided marketplaces. ## Work Experience ### Senior Product Designer @ Walmart Data Ventures Jan 2024 – Present • Lead strategy and design for platform-level AI insights in an analytics dashboard • Scale and enhance the design system, improving consistency and efficiency across products • Drive cross-functional alignment through system maps, process flows, and visual storytelling ### Senior Product Designer @ CLEAR Jan 2023 – Jan 2024 • Defined and drove UX strategy for a B2B identity platform, improving partner and developer workflows across high-complexity verification and compliance use cases • Led end-to-end design for Canada and Mexico expansion, contributing ~10% of weekly verifications and enabling the platform to surpass 1M+ total verified members • Designed and launched a healthcare check-in experience for WellStar and UHealth, translating regulatory, operational, and data constraints into a scalable, user-centered system • Redesigned the membership cancellation and refund experience to support a new policy, delivering clearer user guidance while generating an estimated $3.5M in annual business impact ### Product Designer II -Playlist & Personalization Tools @ Spotify Jan 2022 – Jan 2023 • Led new feature definition and exploration, collaborating with ML teams to enhance new user experiences • Designed localization tools from 0-1 resulting in a 96% increase in impression-to-click and 79% increase in impression-to-stream ratio in emerging markets ### User Experience Designer @ ICF Jan 2021 – Jan 2022 • Created design visualizations such as user flows, wireframes, prototypes, and other design artifacts to help materialize and communicate the vision of the solution • Closely collaborated with product management and engineering to ensure high-quality execution • Contributed to internal design initiatives such as design conferences and design systems. • Successfully launched 4 website redesigns; produced design deliverables for 12+ digital products • Improved the efficiency and execution of a user research project consisting of over 100+ stakeholder interviews by building a research database, resulting in a $393k contract renewal ### Founding Designer @ Real Fashion Index Jan 2019 – Jan 2021 • Designed and launched a two-sided B2B marketplace from 0→1, enabling fashion brands to discover factories and source bulk materials. • Led end-to-end product design across account creation, onboarding, marketplace listings, search and filtering, in-platform messaging, and transaction workflows. • Established foundational UX architecture, trust mechanisms, and interaction patterns to support multi-role users and early-stage marketplace growth. ## Education ### Bachelor’s Degree in Product Design Parsons School of Design - The New School ### Certificate of Completion in User experience Immersive General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/liuyazhen - Portfolio: https://liuyazhen.com --- Source: https://flows.cv/yazhen JSON Resume: https://flows.cv/yazhen/resume.json Last updated: 2026-03-30