Lead end-to-end design strategy to improve complex monetization workflows across global product teams, driving consistency, scalability, and measurable business impact through system-level alignment.

+ Provide design strategy consulting for early-stage startups in VC incubations to established enterprises.

+ Help establish a strong design culture for teams through research, workshops, and brand and product experiences

+ Lead concept development to create cohesive brand stories and product experiences that align with business goals and values

+ Build design systems to ensure consistency and efficiency in product development, tailored to the maturity of the business.

+ Conducted workshops and interviews with executives and employees from acquired startups to integrate the products successfully.

+ Defined product design visions and strategies for a set of core products offered in both Korean and global markets.

+ Coached and mentored product designers to create local product outputs that aligned with global design standards

+ Searched and interviewed product candidates and design agencies in Korea to build a strong product design team and establish partnerships.

+ Leading global design system at Cloud Kitchens.

+ Developed a strategy to apply the centralized design system to multiple products on various platforms: mobile, tablet, desktop, and kiosk.

+ Established a system foundation from 0 to 1 by defining practices, components building methods, tokens structure, and UX patterns for developing consistent visual language.

+ Directed workshops and collaborative projects to solidify a sustainable working model for the product and system teams.

+ Coached and managed designers with multiple skillsets and backgrounds

+ Educate system principles to product designers across the US and APAC regions.