• Developed user-facing applications using modern web development tools and techniques such as HTML, SCSS, JavaScript, TypeScript, ReactJS, Next.js, ESLint, GraphQL, Groovy, and more.
• Led the implementation of various features and experiments on the subscription funnel, such as the homepage, plans page, choose package form page, checkout form page, gifting page, refreshment page, and more.
• Managed and led the development of multiple projects in the subscription flow, including the give and get program, IPSY gift card page, Khloé Kardashian celebrity landing page, IPSY event page, and others, while also spearheading the migration of various critical MPA pages from Angular and ReactJS to Next.js and created high-performing SPAs for those pages, such as quiz page, package selection page, and checkout page.
• Collaborated with cross-functional teams to develop and implement new features, fix bugs, and improve performance. Additionally, maintained code quality by adhering to established coding standards and utilizing best practices for testing and documentation.