Designed high-value features that elevated the platform's market position, leading to a 3x increase in average contract value.

Developed a comprehensive design system from the ground up, enhancing quality and efficiency as the company matured.

Transformed manual workflows into intuitive digital systems, significantly reducing task completion times for service technicians and office managers.

Established component frameworks and best practices for the design system, enhancing consistency across projects.

Collaborated cross-functionally with designers and engineers to optimize the end-to-end design process.

Conducted user interviews and usability testing to gather insights and refine designs post-launch.

Collaborated with product, engineering, and cross-functional teams to shape the end-to-end design process.