# Yekaterina Novikova > UX/UI Design Lead | Design Systems | React | Location: San Francisco Bay Area, United States Profile: https://flows.cv/yekaterina I started my professional career as a UX engineer, where I honed my skills in bridging the gap between design and development. Working closely with both teams gave me a deep appreciation for creating seamless user experiences that are also technically sound. As I transitioned into a product designer role, I expanded my focus to include the entire product lifecycle, from concept to execution. This shift allowed me to dive deeper into user research, interaction design, and the strategic thinking necessary to build products that truly resonate with users. Now, as a UX/UI lead, I bring all these experiences together. I’m responsible for guiding the design process from start to finish, mentoring a team of designers, and ensuring that our work not only meets business goals but also delights our users. My journey from UX engineer to product designer to UX/UI lead has given me a unique perspective on the importance of collaboration, innovation, and empathy in design, and I’m passionate about using that perspective to drive impactful results. ## Work Experience ### UX/UI Design Lead @ Fabletics Jan 2023 – Present ### Sr UI/UX Designer @ Fabletics Jan 2021 – Jan 2023 ### Design Lead @ Anomalie Custom Wedding Dresses Jan 2021 – Jan 2021 ### Product & UX Engineer @ Anomalie Custom Wedding Dresses Jan 2019 – Jan 2021 ### UX Developer @ CaptureProof Jan 2016 – Jan 2017 ### Senior UX Developer @ Live Editions Jan 2016 – Jan 2016 ### Design Lead @ American Board of Foot and Ankle Surgery Jan 2014 – Jan 2015 Planned out 2 month development timeline with Project Lead, designed and developed all UI/UX for initial product launch. Advised on Scrum techniques appropriate for the team size & project length as well as recommended tools for web development. ### UX/UI Developer @ LawPal, Inc Jan 2014 – Jan 2014 UI/UX Developer Worked with Chief Product Lead to design and develop various features for a deal and document management platform. Worked with Angular.js, and React.js to build feature-rich and clean user experiences. ### UX/UI Developer @ InkShares Jan 2013 – Jan 2014 ### Graphic Designer and UX Consultant @ Academservice Ltd. Jan 2011 – Jan 2011 Designed numerous printed works, including promotional postcards and posters. Updated elements of the company’s business system as part of a larger effort to modernize and strengthen the existing visual identity. Advised superiors on the increasing importance of graphic design and web marketing tools in the company’s marketing strategy. ### Graphic Identity Designer and Marketing Consultant @ Cool Davis Initiative Jan 2010 – Jan 2010 Developed logo and brand identity, designed various promotional materials including posters and street banners. Assisted with brainstorming and refinement of existing marketing strategies and familiarized client with the printing process and costs of production. ### Website & Graphic Identity Designer @ Kapsul.Org Jan 2009 – Jan 2009 Designed logo and website interface. Worked with web engineers and developers in order to strengthen brand identity and improve the website’s user experience. ### Website & Graphic Identity Designer @ Art Now International Jan 2009 – Jan 2009 Created logo and business identity materials. Coded, and created custom graphics for a multi-page website using Wordpress. Familiarized the client with the Wordpress platform to make concent updates and most future modifications to the website possible without necessary assistance from a web designer. ### Website, Graphic, and Corporate Identity Designer @ Peerpong Jan 2009 – Jan 2009 Developed company brand identity and website layout, worked with web designers and engineers to finesse existing website wireframe for improved usability and visual flow. Created and oversaw production of various corporate promotional materials including stickers and t-shirts. ## Education ### B.A. in Design and Visual Communications, General University of California, Davis Jan 2007 – Jan 2012 ### Web Development Immersive in Computer Programming General Assembly Jan 2013 – Jan 2013 ### James Logan Highschool Jan 2004 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/yekaterina-novikova-77bb6822 - Portfolio: http://ykatesque.github.io - Portfolio: http://www.scribd.com/doc/111969178/Novikova-Yekaterina-Portfolio2 --- Source: https://flows.cv/yekaterina JSON Resume: https://flows.cv/yekaterina/resume.json Last updated: 2026-03-25