# Yelyzaveta Popova

> Product designer | Game Artist

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yelyzaveta

I’m a product designer with a background in game art and visual storytelling. I started as a 2d artist & illustrator, and over the past 9+ years I’ve grown into designing user-focused products that are visually strong, clear, and intuitive.

My foundation is in graphic design, commercial illustration, and game art helps me bring strong visual direction into product work. I care a lot about business needs, interaction details, and building systems that are both functional and emotionally engaging. I enjoy collaborating across teams and turning ideas into thoughtful experiences.

## Work Experience
### Game Artist @ PEN-TECH ASSOCIATES, INC.
Jan 2024 – Present
- Owned the full 2D asset pipeline for multiple slot games, including research, concept development, production, and preparing files for animators and engineers
- Developed visual statements to define the art direction and tone for each project
- Created UI assets, characters, environments, symbols, logos, and typography aligned with game design and audience expectations
- Worked across a wide range of themes and visual styles, adapting visuals to fit project needs - Delivered high-quality, production-ready assets optimized for clarity, performance, and animation pipelines
- Collaborated with producers, developers, and animators to ensure alignment between visuals, gameplay, and technical requirements

### Freelance Product Designer & Game Artist @ Unknown
Jan 2023 – Present

### Art Lead @ Holy Water
Jan 2021 – Jan 2023
- Managed a team of 11+ artists.
- Coordinate and mentor team members on the art style, pipeline, and deadlines.
- Create pipelines, guidelines, and documentation for the art department.
- Provide clear and actionable feedback to the art team through written comments and paint-overs, ensuring that art assets meet the game's vision and quality standards.
- Directed development and implementation of a new art style for character redesign.
- Conducted portfolio reviews and job interviews for 2D Artist and Marketing Artist roles, identifying top talents and ensuring that new hires met the company's standards.
- Managed cooperation with art outsourcing partners.
- Communicate with other departments to ensure art assets meet the company's needs.
- Create art concepts for games, marketing materials, and social media.
- Design characters, splash screens, backgrounds, and marketing visuals.

### 2D Artist @ Holy Water
Jan 2019 – Jan 2021
- Created character concepts and full renders.
- Designed a new art base for asset reuse.
- Created art for all aspects of the game(props, UI elements, backgrounds, key art, and marketing art).
- Created key art for top-performing stories in the game.

### 2D Artist | Art Lead @ Genesis Tech
Jan 2019 – Jan 2023
- Designed illustrations for games and mobile apps
- Delivered an informative lecture showcasing the company's expertise and capabilities, resulting in increased brand awareness among artists.
- Participated as a mentor in hackathons organized by the company.

### 2D Artist @ Unknown
Jan 2017 – Jan 2019
- Book illustration
- Characters and props design for a games
- Commercial illustration

### 2D Artist @ Tigerous
Jan 2019 – Jan 2019
Characters and props design for Restopet.

### Graphic Design Specialist @ Unknown
Jan 2014 – Jan 2017
- Freelance artists management
- Website design
- Logo and identity design for businesses
- Vector illustration design

### 2D Artist @ Gift Factory
Jan 2012 – Jan 2013 | Kyiv City, Ukraine
Designing graphics for souvenir products


## Education
### UX Design
Kyiv Academy of Media Arts

### Human Anatomy for Artists
Art Craft Education

### Bachelor's degree in Computer Science
Kyiv National Economics University

### Specialist in Information Technology
Kyiv College of Information Systems and Technologies


## Contact & Social
- LinkedIn: https://linkedin.com/in/yelyzaveta-popova-1873a51a0
- Portfolio: https://yelyzavetapopova.myportfolio.com/

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Source: https://flows.cv/yelyzaveta
JSON Resume: https://flows.cv/yelyzaveta/resume.json
Last updated: 2026-04-13