Building Hianali from the ground up - a real-time restaurant service platform connecting guests and staff at the table level. Owning the full stack: system architecture, backend APIs, database design, and frontend. Solving hard problems around real-time communication, low-latency UX, and multi-tenant SaaS design at the core product level.

• Designed & owned full system architecture front‑end, back‑end APIs, database schema, and core platform infrastructure.

• Engaged with early adopters, gathered feedback, validated features, and iterated the product roadmap.

Narmin builds enterprise logistics software for last-mile navigation, route planning, and address intelligence -used by major logistics operators across the Netherlands and the EU.

Joined as a Software Engineer and became the sole frontend engineer following team restructuring - taking full ownership of the entire FE codebase, architecture, and technical direction from that point forward.

●​ Architected the Address Intelligence product from concept (MVP) to launch, a high-impact initiative that enabled the company's successful transition into large-scale enterprise logistics.

●​ Optimized Routetitan Planner App for high-density operations 5,000+ stops, 100+ active drivers, and real-time WebSocket connectivity), eliminating UI freezing during peak periods and boosting overall performance by ~2x through React virtualization, WebSocket batching, memoization, and strategic lazy loading.

●​ Modernized a legacy application by upgrading from React 16 and MUI 4 to React 18 and MUI 5, refactoring legacy bottlenecks, eliminating prop drilling through Zustand state management, and decoupling complex logic. This overhaul reduced codebase volume by ~20%, decreased bundle size by ~40% through strategic code splitting and tree shaking, and improved initial load time by ~50% based on Lighthouse scoring.

●​ Maintained existing apps, added new features, built websites, internal tools and architected a few apps from zero to one, modernized the codebase, enhanced performance, and resolved various security bottlenecks.

I was an early contributor, from the pre‑MVP stage through the full product launch, shaping the architecture of the company’s core digital‑health platform. Originally built for the Pollin fertility clinic, it was later rebranded as Bloomic and expanded into a SaaS product for clinics across North America.

●​ Standardized the frontend codebase by establishing clean‑code principles, building reusable components, and setting code standards across an eight‑person team, reducing development time by 35 % and eliminating design inconsistencies.

●​ Led complex feature development, including a dynamic admin-driven multi-component form builder and interactive, high-performance data tables.

●​ Optimized application performance by diagnosing and resolving critical bottlenecks, implementing memoization strategies, and leveraging React composition patterns to minimize unnecessary re-renders and enhance user experience.

●​ Led the migration from legacy Redux middleware to RTK Query, adding robust refetch and caching logic that automated state cleanup and eliminated synchronization risks, resulting in a 100 % reduction in data‑leak incidents and a 30 % improvement in session‑load performance.

Project: High Attendance is an enterprise-grade, cloud-based event management platform acquired by Banzai - serving virtual, hybrid, and in-person events for organizations including Adobe, Dell, and Pure Storage.

● Maintained and evolved the frontend application by delivering new feature sets and resolving bugs across the platform.

● Optimized Redux state management by introducing Reselect for memoized selectors, eliminating unnecessary re-renders and improving rendering performance in high‑data‑density views — enhancing performance by up to ~50%.

MessageSpring is a global SaaS platform providing omnichannel communication and bespoke digital solutions for industries including aviation, finance, and manufacturing.

●​ Modernized the MessageSpring admin application by migrating a legacy jQuery/Laravel architecture to a modular, high-performance React-based frontend.

●​ Engineered omnichain API integrations for the platform, enabling seamless, cross-platform data synchronization and enhanced system interoperability.

●​ Designed a suite of reusable custom React hooks to abstract complex business logic, accelerating feature delivery and improving overall team development velocity by ~25%.

●​ Owned the product lifecycle (FE) for MessageSpring, proactively identifying and resolving technical debt, implementing new feature sets, and ensuring high-availability maintenance for a global user base.