➤ Lead UI/UX design to drive sign-ups, activation, engagement, usability, and monetization for product-led growth motion

➤ Lead UI/UX design to drive enterprise features (e.g., collaboration via shared rooms, training and supervision dashboards, etc.)

➤ Gather feedback from users, engineering, and customer success to identify and design product improvement opportunities

➤ Collaborate with engineering as a product leader, following lean startup principles (e.g., MVP) to develop / iterate product quickly

➤ Own brand, website design, and potentially other marketing assets

➤ Design 2B desktop software to help pet-caring businesses manage the booking, and staff management.

➤ Design and the 2C App on booking flow, onboard, and service.

➤ Design and launch the official website.

➤ Research and redesign the whole LingoAce Mobile & Tablet App, upgrade its visual, UX, and brand experience.

➤ Initiate LingoAce App’s responsive cross-platform design system, and collaborate developers with UI components, to improve the efficiency of whole develop process.

➤ Optimize LingoAce official website to increase the conversion rate.

➤ Initiated and made a Design Guideline to help the Local Inventory Ads team insert massive info into existing Ads to drive local store shopping.

➤ Designed Google O2 formats and UX for Local Inventory Ads. Mocked complex prototypes in Figma.

➤ Handed over hi-fidelity design with spect details to the develop team, ensured every design detail fit the Google Design System and can be explicitly implemented.

➤ Organized, documented, and maintained team Figma library, decks, and internal go/sites.

➤ Led data-driven research, A/B test projects to optimize mobile/web applications to increase the conversion rate.

➤ Redesigned Collov.com's landing page & Style Quiz section that motivated users to engage and explore the website. Increased register rate by 12% and conversion rate by 5%.

➤ Designed WaterH App to help users maintain drinking health. Design its interactive mode, data visualization panel, visual assets, and deliver Hi-fidelity prototypes.