# Yi Liu > Founding Product Designer @ Teleo | EX Googler | Design System Designer | 2C | 2B | iOS | Web Location: Sunnyvale, California, United States Profile: https://flows.cv/yi ➤ Summary: With 9+ years of design experience, I am a passionate, cross-functional product designer and UI design system designer with a proven track record in world-class SaaS companies. I started my career in agile startups, and previously worked in Google then finally narrowed to my niche. I’m good at information hierarchy to reduce cognitive efforts and crafting intuitive, accessible, and appealing interfaces to build brand awareness; translating ambiguous and complex problems into clear roadmaps and feasible design solutions to ease the functional flow, and smoothen the end-user experience. Also as a UI design system designer, I’m good at UI design systems strategy and UI library management; I am also a wizard of Figma & Adobe CC, producing high-quality industrial standard prototypes to help communicate the design concept. I also excel in collaborating with front-end engineers. I am familiar with JS frameworks and translate the design into explicit CSS/HTML/JS attributes to facilitate development processes. ➤ Career Path: In my early career, I’ve designed enterprise desktop applications from end to end to facilitate lawyers’ daily paperwork, and help hotel managers & tech supporters search and digest large amounts of information on multiple IoT devices. I've led data-driven, quantitative research to optimize e-commerce website’s information hierarchy to increase conversion rates by 48%. At Google, I launched 2 projects and initiated a Design Guideline to help the Local Inventory Ads team standardize information architecture and formats in desktop web and iOS mobile Ads to drive the local store shopping experience. Together with the team. We hit $1B in booking in 2021. In my latest role in LingoAce as a Senior Product Designer, I led the redesign of the LingoAce Mobile App, Tablet App from scratch, optimized the UX flow and initiated the UI design system to define specifications and design standards for the brand identity, accessibility, visual, and interaction language. ## Work Experience ### Founding Product Designer @ Teleo Jan 2024 – Present | California, United States ➤ Lead UI/UX design to drive sign-ups, activation, engagement, usability, and monetization for product-led growth motion ➤ Lead UI/UX design to drive enterprise features (e.g., collaboration via shared rooms, training and supervision dashboards, etc.) ➤ Gather feedback from users, engineering, and customer success to identify and design product improvement opportunities ➤ Collaborate with engineering as a product leader, following lean startup principles (e.g., MVP) to develop / iterate product quickly ➤ Own brand, website design, and potentially other marketing assets ### Senior Product Designer @ GrooMore Jan 2024 – Present | Remote ➤ Design 2B desktop software to help pet-caring businesses manage the booking, and staff management. ➤ Design and the 2C App on booking flow, onboard, and service. ➤ Design and launch the official website. ### Senior Product Designer @ LingoAce Jan 2022 – Jan 2024 | San Mateo County, California, United States ➤ Research and redesign the whole LingoAce Mobile & Tablet App, upgrade its visual, UX, and brand experience. ➤ Initiate LingoAce App’s responsive cross-platform design system, and collaborate developers with UI components, to improve the efficiency of whole develop process. ➤ Optimize LingoAce official website to increase the conversion rate. ### Interaction Designer @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States ➤ Initiated and made a Design Guideline to help the Local Inventory Ads team insert massive info into existing Ads to drive local store shopping. ➤ Designed Google O2 formats and UX for Local Inventory Ads. Mocked complex prototypes in Figma. ➤ Handed over hi-fidelity design with spect details to the develop team, ensured every design detail fit the Google Design System and can be explicitly implemented. ➤ Organized, documented, and maintained team Figma library, decks, and internal go/sites. ### UIUX Designer @ Elle Media LLC Jan 2021 – Jan 2021 ➤ Led data-driven research, A/B test projects to optimize mobile/web applications to increase the conversion rate. ➤ Redesigned Collov.com's landing page & Style Quiz section that motivated users to engage and explore the website. Increased register rate by 12% and conversion rate by 5%. ➤ Designed WaterH App to help users maintain drinking health. Design its interactive mode, data visualization panel, visual assets, and deliver Hi-fidelity prototypes. ### Product Designer @ AILaw Inc. Jan 2020 – Jan 2020 | United States ➤ Designed company’s main product UX, delivered hi-fidelity prototype for an online legal platform that greatly reduced repetitive paper works of both applicants & lawyers in the Immigration/Corporation applications. ➤ Designed/coded/launched a widget that automates Green Card bulletin tracking. ➤ Designed/branded a web-based platform to bridge Chinese-speaking immigration applicants and immigration attorneys. ### Product Designer/Marketing Media Director @ Justlight Technology Jan 2018 – Jan 2020 | San Jose, California, United States ➤ Designed/launched company website, designed brand visual assets & make videos. ➤ Redesigned the Energy Managing UX flow and UI, significantly reduced the operation & checking workload of building managers & tech supporters by 30%+. ➤ Cooperated with SJSU research team and designed the prototype, present in IEEE conference. The project got support & funds from the Imperial Irrigation District & Taiwan Stated Own Research Agency (ITRI). ### Digital Designer @ Freelancer.com Jan 2014 – Jan 2018 | United States ### Landscape Designer @ CSCEC Jan 2011 – Jan 2014 | Shanghai, China ## Education ### Bachelor of Architecture (B.Arch.) in Landscape Architecture Tianjin University ### Master of Fine Arts - MFA in Digital Media Art San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/o0ez0o - Website: https://www.o0ez0o.xyz/ --- Source: https://flows.cv/yi JSON Resume: https://flows.cv/yi/resume.json Last updated: 2026-02-23