# YICHANG LI

> Senior Product Designer

Location: Singapore, Singapore
Profile: https://flows.cv/yichang

An experienced designer & full stack developer who creates meaningful and delightful solutions through human-centered design. Find out more http://yichang93.github.io

## Work Experience
### Senior User Experience Researcher & Designer - DREAMLAB @ Screening Eagle Dreamlab
Jan 2022 – Present | Singapore

### User Experience Researcher & Designer - DREAMLAB @ Screening Eagle Dreamlab
Jan 2020 – Jan 2021 | Singapore

### User Experience Designer @ Silot.ai
Jan 2020 – Jan 2020 | Singapore

### Design Technologist @ ZALORA Group
Jan 2018 – Jan 2019 | Singapore
• Co-worked with designers and product managers for Zalora’s new design system to deliver consistent user experience on all web products. My main contributions were: 
    - Led the CSS and React component libraries development.
    - The main contributor to the portal, including design guidelines, library documentation, and online playground.
    - Revamped the mobile website by applying the component library.
• Refactored and modularised legacy frontend codebase with Webpack and Babel for the desktop and mobile website.
• Developed features for business requirements related to the product catalog, product detail, checkout process, and marketing.

### R&D Engineer & UX Designer @ Works Applications Co., Ltd.
Jan 2016 – Jan 2018 | Singapore
• Co-worked with Product Owner, sales team to define business scenarios, user stories and feature concepts for enterprise email system
• Designed layouts, interactions, and transitions for email security features: approval flow, security rules management.
• Collaborated closely with other designers and developers to launch the new features for each iteration.

### User Experience Design Intern @ Autodesk
Jan 2015 – Jan 2015 | Singapore
• Designed and developed an internal peer evaluation system using the MEAN stack.
• Conducted competitive analysis, and designed the wireframes, visual for the AutoCAD block library.
• Designed the visual and implemented the interactive prototypes for Project WingMan (Autodesk Desktop App).

### Vice President of Global Communication Development Program @ AIESEC
Jan 2013 – Jan 2013
• Developed proposals and marketing plans.
• Conducted physical marketing and Facebook online campaign.
• Designed and reviewed the visual materials used during the event.
• Recruited more than 100 students for overseas volunteering programs.


## Education
### User Experience Design Immersive
General Assembly

### Bachelor of Engineering (B.Eng.) in Computer Science
Nanyang Technological University Singapore


## Contact & Social
- LinkedIn: https://linkedin.com/in/liyichang
- Portfolio: http://yichang93.github.io

---
Source: https://flows.cv/yichang
JSON Resume: https://flows.cv/yichang/resume.json
Last updated: 2026-03-31