Spearheaded the design for 3 new initiatives at Upwork, including AI features and the tools marketplace, enabling 650k freelancers to work efficiently and boosting hiring rate by 45%, contributing to a $1M increase in freelancer earnings.

As the lead designer, I’m driving all design initiatives from user research, UX strategy, interaction design, cross-functional design sprints and contribute to building design system.

Lead the design for enterprise and consumers products.

B2B2C:

• Collaborated with Mattress Firm on delivering white-label app.

• Designed corporate wellness program user experience for employees and engagement dashboard for employers.

• Led the localization design for Resmed Germany app. Delivered wireframes, prototypes and design specs.

B2C:

• Created sleep coaching, sound classification features to improve users’ sleep improvement experience.

• Built the design system

Built products from 0 to 1 across different platforms, including mobile apps, chatbot, desktop tool and website.

Example products:

• Finalized and launch PitchPiano (piano learning app) MVP to 40K piano beginners. Improved onboarding and playing experience. Increased weekly retention and conversion rate by around 20%.

• Redesigned editing feature on Blink (Facebook Messenger chatbot) for 1M users. Deliverables include user flow, wireframes, interactive prototypes, visual designs.

· Project management: supervised team of 6 and led over 15 art projects. Oversaw organization’s strategy, development and partnership

· Redesign website: Led content strategy, site map redesign, user testing to redesign the website and optimize SEO by Google Analytics