# Yihan Cui

> Senior Product Designer at Weee!

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yihancui

## Work Experience
### Senior /Lead Product Designer @ Weee!
Jan 2020 – Present

### Product Designer @ MOOV INC
Jan 2017 – Jan 2020
1. Focused on the end to end design - user flows, wireframes, user interface, and prototypes for Sanity & Self on iOS and Android
2. Collaborated with product management and engineering teams to define and implement innovative solutions for product features, visuals, and experience.
3. Iteratively worked on defining the branding and design guideline for sanity & self
4. Designed App Store feature (App of the Day), which increased paid subscription users (+40.71%) and (+194.1%) conversions to free trial users
5.Defined branding and marketing design for all company-wide designs, mobile, email, website, social media and more including determining brand colors, font, image styles and more.

### UX/UI Designer @ Visbit Inc.
Jan 2019 – Jan 2019 | United States
1. Redefined the whole concept of the web through user experience, wireframe, user interface and  prototyping, and focusing on new feature portal design and pricing page design 
2. Collaborated with product management and engineering to define and implement the app’s main flow concept through user testing and research

### UX/UI Designer @ FlyHigh Group, Inc.
Jan 2017 – Jan 2017 | San Francisco
1. Identified and refined design concepts through defined best practices in prototyping
2. Collaborated with the design and engineering teams to build prototypes through the creation of tooling and code

### UX/Vsiaul Designer @ Haystack News
Jan 2017 – Jan 2017 | Redwood city, California, United States
1. Collaborated with a multi-disciplinary team to create concepts, interface sketches, wireframes and prototypes for Mobile, Connected TV and Website
2. Worked with lead content strategist to produce 30-second video ad, successfully boosted click-through rate by 10X
3. Collaborated with developers to build high-fidelity prototypes for iOS, Android mobile and Web
4. Designed website and mobile banner ads that successfully increased click- through rate and drove more app downloads

### Video Editor @ Tsinghua University, Interior Design Studio
Jan 2012 – Jan 2012 | Beijing China
1. Edited promotional videos to demonstrate the studio’s interior designs
2. Posted-production to show better interior real effect


## Education
### Master's degree in Web Design&New Media
Academy of Art University

### Bachelor of Education (BEd) in New Media
Beijing Technology and Business University


## Contact & Social
- LinkedIn: https://linkedin.com/in/yihan-cui-42933799

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Source: https://flows.cv/yihancui
JSON Resume: https://flows.cv/yihancui/resume.json
Last updated: 2026-03-25