Turning user insights into actionable improvements, collaborating with cross-functional teams to align with client goals, delivering end-to-end design solutions.

Worked closely with engineers, and product managers to develop a sustainability tracker saving companies $10M in revenue.

Conducted research and competitive analysis to support go-to-market strategy for a healthcare product, securing client buy-in.

Implemented user-centered design methods at Hewlett-Packard improving operation efficiency and task completion rates by 30%.

Optimized delivery-agent app, reducing delivery time by 25% for 100K daily users, enabling ~20 additional orders per agent per day.

Designed e-commerce experiences that increased CTR by 10%.