Leading projects in paid user acquisition self-serve flow, ads inventory management, ads pacing and delivery, advertiser insights, sales Intelligent System.

Leading key projects in backend infrastructure.

Built several key components for the News Break app.

News recommendation engine. Channel relevance. Various new growth features.

Display Ads auto targeting

Yahoo Labs, advertising science

Specialized in ads system development and data mining in both production and prototyping environments.

Large scale data processing and analyzing for hundreds of terabytes of ad serving data using Hadoop/Pig/Oozie

Designed and developed forecasting/prediction system for industry leading large scale ads systems.