1. Led the design of AI-native growth features, seamlessly integrating generative AI capabilities into the product to enhance user value and streamline the onboarding process.

2. Utilized a data-driven approach to drive high-conversion experiences across critical touchpoints, implementing design solutions, including landing pages, registration flows, and payment funnels that systematically optimized the user journey and improved key business metrics

3. Designed and iterated on growth experiments focused on the entire user lifecycle, successfully driving measurable gains in user acquisition, activation, and retention.

4. Spearheaded end-to-end design initiatives from concept to launch, collaborating with cross-functional teams to leverage design as a lever for scalable business growth.

1. Designed an AI-driven travel planning interface, leveraging LLMs to transform natural language queries into structured itineraries, reducing user planning time.

2. Architected an intuitive AI Chat experience, implementing progressive disclosure and feedback loops to guide users through complex stock analysis and travel data retrieval.

3. Established a cross-platform Design System in Figma, including a library of 20+ reusable components and detailed documentation, ensuring visual consistency and accelerating engineering handoff.

1. Implemented AI-powered customer support chatbot, designed conversation flows to optimize customer support experiences, reduced average response time by 97% (from 15 minutes to 30 seconds).

2. Led the B2C e-commerce platform from 0 to 1, delivered iterative prototypes (low-fi → hi-fi) and simplified purchase flow, improved average task completion time by 70% and reduced checkout abandonment from 94% to 15%.

3. Conducted usability testing, mapped end-to-end user journeys, and performed competitor analysis to identify key user pain points, increased checkout task success rates by 60%.

4. Designed AI-driven personalization strategies for social media growth, creating algorithm-aligned ad experiences for TikTok and Instagram that achieved a 75% improvement in CTR.

5. Collaborated with cross-functional teams (marketing, engineering, supply chain), designed seamless product user experiences, reduced user frustration due to stock-outs and order cancellations by 40%.

1. Launched the product design for an AI-driven Fintech dashboard, defining the strategic MVP, Information Architecture, delivering 3 key features from concept to handoff-ready designs within a 2-month sprint.

2. Introduced an ‘all-in-one’ dashboard, driven by user research insights into quant analysts’ 'multi-window' workflow, this new design streamlined the process and, achieved a 90% task success rate, piloted to industry expert & users (quant analysts).

3. Built the visual language (typography, color, iconography) and established a component-based design system in Figma, enabling the rapid, consistent development of 3 key features and ensuring a scalable, high-quality handoff.

1. Designed AI-driven assessment workflows within the AR platform, securing T-Mobile’s strategic investment among 20 pilot teams. Optimized ROI and efficiency, reduced repeat training sessions by 62% (from 13h to 5h).

2. Validated product hypotheses through multiple prototypes and usability testing, selecting solutions that balanced tech feasibility and UX. Scaled from 1 team to 20+ teams (200+ employees) with an 85% adoption rate, saving 4000+ hours (~100 FTE-weeks).

3. Drove cross-department collaboration with stakeholders, PMs, engineers and end-users. Applied the Effort-Impact framework and iterative design to continuously improve UX and success metrics. Established a closed feedback loop from insights → design → business impact.