# Yilia Liu

> Award-Winning Product Designer, AI Multi-Agent, E-Commerce, Fintech, SaaS, Dell UX Design Intern, M.S. Technology Innovation in University of Washington, BFA Interior Design in Pratt Institute

Location: San Carlos, California, United States
Profile: https://flows.cv/yilia

Hi, I am Yilia Liu. I am a Product designer with 3 years of work experience in AI Fintech, E-Commerce, and Marketplace. My strength was to conduct user research into clear design direction, and solve complex problems into intuitive and simple design solutions.

## Work Experience
### Product Designer, User Growth @ MetaGPT
Jan 2026 – Present
1. Led the design of AI-native growth features, seamlessly integrating generative AI capabilities into the product to enhance user value and streamline the onboarding process.
2. Utilized a data-driven approach to drive high-conversion experiences across critical touchpoints, implementing design solutions, including landing pages, registration flows, and payment funnels that systematically optimized the user journey and improved key business metrics
3. Designed and iterated on growth experiments focused on the entire user lifecycle, successfully driving measurable gains in user acquisition, activation, and retention.
4. Spearheaded end-to-end design initiatives from concept to launch, collaborating with cross-functional teams to leverage design as a lever for scalable business growth.

### Product Designer @ FortripAI, Inc.
Jan 2025 – Present
1. Designed an AI-driven travel planning interface, leveraging LLMs to transform natural language queries into structured itineraries, reducing user planning time.
2. Architected an intuitive AI Chat experience, implementing progressive disclosure and feedback loops to guide users through complex stock analysis and travel data retrieval.
3. Established a cross-platform Design System in Figma, including a library of 20+ reusable components and detailed documentation, ensuring visual consistency and accelerating engineering handoff.

### UX Designer @ CAROSS TECH
Jan 2024 – Jan 2026 | San Carlos, California, United States
1. Implemented AI-powered customer support chatbot, designed conversation flows to optimize customer support experiences, reduced average response time by 97% (from 15 minutes to 30 seconds).
2. Led the B2C e-commerce platform from 0 to 1, delivered iterative prototypes (low-fi → hi-fi) and simplified purchase flow, improved average task completion time by 70% and reduced checkout abandonment from 94% to 15%.
3. Conducted usability testing, mapped end-to-end user journeys, and performed competitor analysis to identify key user pain points, increased checkout task success rates by 60%.
4. Designed AI-driven personalization strategies for social media growth, creating algorithm-aligned ad experiences for TikTok and Instagram that achieved a 75% improvement in CTR.
5. Collaborated with cross-functional teams (marketing, engineering, supply chain), designed seamless product user experiences, reduced user frustration due to stock-outs and order cancellations by 40%.

### Product Designer @ Bopu Asset
Jan 2025 – Jan 2025 | United States
1. Launched the product design for an AI-driven Fintech dashboard, defining the strategic MVP, Information Architecture, delivering 3 key features from concept to handoff-ready designs within a 2-month sprint.
2. Introduced an ‘all-in-one’ dashboard, driven by user research insights into quant analysts’ 'multi-window' workflow, this new design streamlined the process and, achieved a 90% task success rate, piloted to industry expert & users (quant analysts).
3. Built the visual language (typography, color, iconography) and established a component-based design system in Figma, enabling the rapid, consistent development of 3 key features and ensuring a scalable, high-quality handoff.

### UX Designer (MSTI Launch Project) @ T-Mobile
Jan 2023 – Jan 2024 | Seattle, Washington, United States
1. Designed AI-driven assessment workflows within the AR platform, securing T-Mobile’s strategic investment among 20 pilot teams. Optimized ROI and efficiency, reduced repeat training sessions by 62% (from 13h to 5h).
2. Validated product hypotheses through multiple prototypes and usability testing, selecting solutions that balanced tech feasibility and UX. Scaled from 1 team to 20+ teams (200+ employees) with an 85% adoption rate, saving 4000+ hours (~100 FTE-weeks).
3. Drove cross-department collaboration with stakeholders, PMs, engineers and end-users. Applied the Effort-Impact framework and iterative design to continuously improve UX and success metrics. Established a closed feedback loop from insights → design → business impact.

### GIX Prototyping Labs Technical Assistant @ University of Washington
Jan 2022 – Jan 2024 | Bellevue, Washington, United States
1. Designed a QR-based onboarding system to simplify complex equipment workflows, creating visual guides that reduced the learning curve for students and ensured safety compliance.
2. Collaborated cross-functionally with ML engineers to translate technical requirements into physical prototypes (3D printing/laser cutting), directly supporting research projects and model testing.
3. Optimized lab user experience (UX) by designing custom storage solutions and iterative training materials based on user feedback, ensuring an efficient environment for the student community.
4. Facilitated skill-building workshops (e.g., Woodworking, Fabric) to drive user engagement and equipment adoption, iteratively refining training materials based on participant feedback.

### UX Design Intern @ Dell Technologies
Jan 2023 – Jan 2023 | Austin, Texas, United States
1. Delivered a GenAI document management MVP in 8 weeks, conducted user interviews & surveys, and designed hi-fi prototypes focused on meeting notes and task assignment. Increased documentation efficiency by 20%+, shaping Dell’s AI strategy roadmap.
2. Built a reusable enterprise-grade component library aligned with Dell’s design system to ensure consistency, accessibility, and scalability across product features.
3. Collaborated with user researchers, senior designers and engineers in design reviews, aligning business goals with UX feasibility, reduced post-meeting documentation time by 37%+.

### Interior Designer @ Matrix Design
Jan 2021 – Jan 2021 | Shenzhen, Guangdong, China
1. Co-hosted an immersive sustainable space exhibition with CIFI Group Company, solved problem of lighting and sound design for the venue, explored divergent concepts during the design project.
2. Collaborated with cross-functional teams to align the software development workflow with the product manager's strategic vision and commercial goals.


## Education
### M.S. in Technology Innovation in Connected Devices Track
University of Washington

### Bachelor of Fine Arts - BFA in Interior Design
Pratt Institute


## Contact & Social
- LinkedIn: https://linkedin.com/in/zhiyingliu820
- Website: https://yilialiu.framer.website/

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Source: https://flows.cv/yilia
JSON Resume: https://flows.cv/yilia/resume.json
Last updated: 2026-04-08