AWS Applied AI Solutions:
1. Architected comprehensive search API system for Amazon Connect Cases using Elasticsearch with RESTful APIs, pagination, and throttling for enterprise-scale operations.
2. Implemented SharedWorker-based Cases UI with cross-application messaging and customizable component framework
Amazon Ads Conversational Ads Experience:
1. Led sponsored brand video advertising integration for Amazon Chatbot Rufus, implementing Ads serving workflow with unified creative system handling PDP and Store campaigns. Integrated with auction engine for real-time bid filtering and brand matching algorithms. Optimized end-to-end latency to sub-250ms SLA while handling millions of impressions.
2. Architected automated ads quality score refresh system using AWS Glue ETL, processing millions of campaigns daily with real-time scoring algorithms, reducing oncall manual review overhead by 80%.
AWS Marketing Platform:
1. Architected real-time user interaction tracking system serving millions of users across AWS Marketing Platform, processing 66K TPS peak throughput with sub-50ms response times. Built distributed streaming architecture using Apache Flink/Kinesis, DynamoDB with GSI, and ECS-based API service with event deduplication and exactly-once processing.
2. Launched Eligibility Service scaling to 100M+ users with intelligent diff-file processing using AWS Neptune, EMR Spark, and Kinesis streaming, reducing daily execution time to under 30 minutes.