â˘Designed end-to-end product solutions across web and mobile platforms, steering multiple projects from ideation to implementation.
â˘Collaborated closely with Product and Engineering teams to ensure seamless execution and product release.
â˘Conducted user research, A/B testing, and Usability Testing to validate user-centric designs.
â˘Aligned closely with Product Managers to address business objectives and secure stakeholder buy-in.
â˘Worked with marketing to monitor website performance metrics, and implement SEO strategies to improve visibility.
â˘Facilitated cross-functional workshops to gather insights from Engineering, Product, Operations, and Customer Support teams.
â˘Led talks to present findings from user research to internal stakeholders, fostering empathy and driving user-centered decisions.
â˘Developed design systems and components to streamline product development.
â˘Collaborated with engineers on frontend development, from 2016-2019, using React.JS, React Native, CSS, and SCSS.
â˘Led the rebranding of Nana (formerly Smarviz Inc.).
â˘Designed content for print, marketing, and customer support materials, maintaining brand consistency.