· Led the end-to-end design and successful launch of the internal AI platform, AskGPT, driving a complete UX transformation (from 'raw' to 'intuitive') and achieving immediate results, including a 120% increase in Daily Active Users (DAU) and 150% increase in Custom Assistants created post-launch.

· Led UX design and user testing for the Quick Quote application, centralizing complex sales estimation data (e.g., eSign to IAM upgrades) into a single-pane-of-glass interface; this eliminated manual data entry across multiple systems, raised user satisfaction ratings from an average of 2/4 to 3.5/4, and drastically reduced proposal creation time by introducing automated, one-click slide deck generation.

· Designed the Partner Find feature on the DocuSign partner website, which launched successfully in August 2025. This initiative improved the partner finding experience by enhancing search and filter capabilities, resulting in increased user satisfaction.

· Appointed to the International Grand Jury Panel in January 2026. Currently part of a global team of experts evaluating 1,029 world-class design submissions for the 2025-2026 period.

· Providing expert assessment across 16 diverse categories, including Digital Product Design, UX, Architecture, and Furniture Design, to recognize international excellence and innovation.

· Drove the end-to-end design of the Subscription flow for a B2B e-commerce platform at Cisco, eliminating 20+ pain points and increasing user satisfaction by 25%.

· Redesigned the Purchase Order workflow in a $5B SaaS program, reducing clicks by 55% and significantly improving process efficiency.

· Collaborated with cross-functional teams to craft user journeys and generate 3+ realistic use cases for integrating AI into a customer facing product.

· Drove the end-to-end design and public launch of 9 key features on the global Enterprise Platform, including Document Authorization, Serial Number Editing, and Mail Label functionalities.

· Spearheaded design explorations for 4 innovative Lark Email features based on product creative documentation; completed design drafts passed high-level review and were successfully added to the next quarter’s development roadmap.

· Analyzed 4,000+ user feedback points and conducted competitive data assessment to inform the Annual Design Review and identify 28 critical usability pain points, contributing to key strategic improvements.

· Instrumental in designing core Windows 11 UI features, impacting over 1 billion global users. Key contributions included user-centric displays for Weather & Finance Widgets, historical weather charts, and Air Quality Index graphics.

· Achieved a 60% increase in Daily Active Users (DAU) for the Microsoft Weather website through iterative design; the Weather feature's Click-Through Rate (CTR) ranked Top 1 among all Windows content service verticals.

· Contributed to the Design System for MSN Money, focusing on foundational elements: developed a 48-color library, 11-font system, and 25-variant component library to ensure visual consistency and scale.

· Designed and shipped the Trending Topic cards and the public-facing maintenance status page for Bing News. Developed the UI/UX flows for integrating Map & News Mode on Bing Maps, all publicly launched in May 2021.

· Designed the “Night Owl Mode” concept for Edge Browser, which was selected for further in-depth development and added to the core product roadmap.

· Led the LOHAS team during the Microsoft Hackathon 2020.