# Ying L. > Product Designer at Yelp Location: San Francisco Bay Area, United States Profile: https://flows.cv/yingl I am passionate about stunning visual design and extreme simple user experience. I love implementing design system and iterate the design by analyzing and synthesizing quantitative and qualitative tests. ## Work Experience ### Senior product designer, Commerce platform @ Yelp Jan 2024 – Present Led the comprehensive redesign of Yelp’s multi-channel billing ecosystem, aligning the interface with modern design standards to improve visual clarity and trust. By resolving threshold billing complexities and introducing flexible payment options, I successfully reduced bad debt and significantly lowered support ticket volume related to billing inquiries. ### Senior product designer, Local biz @ Yelp Jan 2023 – Jan 2024 Led the design of a foundational onboarding experience that connects new advertisers with customer support, ensuring comprehensive platform adoption within the first 30 days. ### Senior product designer, Service leads monetization @ Yelp Jan 2020 – Jan 2023 Driving the end-to-end design for Service Monetization, bridging the gap between lead management and business revenue. By re-engineering the platform to surface prioritized leads, I enabled local pros to focus on their most valuable customers while effectively scaling Yelp’s monetization infrastructure. ### Senior Product Designer, Service pro @ Yelp Jan 2019 – Jan 2020 | San Francisco Bay Area Spearheading the redesign of the Yelp for Business messaging platform, evolving it from a communication tool into a comprehensive lead management suite. Driving the entire product lifecycle, bridging the gap between blue-sky concepts and high-fidelity, shipped products. ### Product Designer, Service @ Yelp Jan 2017 – Jan 2019 | United States Pioneered the build-out of Yelp’s Home Services platform and foundational monetization model, defining the core product experience through real-time communication tools and trust-based programs like Yelp Guaranteed. Designed for scale, the platform enables pros across 150+ categories to capture and manage leads through a unified, integrated inbox. ### Sr UX/UI designer @ Early Warning® Jan 2017 – Jan 2017 | San Francisco, California Founded by US major 7 banks, Zelle Pay, the company’s first consumer-facing product is a P2P payment app that allows user instantly transfer money from bank to bank. - Re-design enrollment flow for complex use cases with new business requirements with antiqued banking backend constraints - Design implementation for 1st product launch in 2017 summer ### Product designer (iOS and Android) @ Hotwire Jan 2015 – Jan 2016 | San Francisco Bay Area - Increase mobile app usage from 20% to 25%. - Research, prototyping, user testing, wireframe, and ship 20+ interactions and UI features for the Android and iOS app. - The lead design effort creating style guide and toolkit for iOS and Android, driving cross-platform UI consistency and integration efforts with engineer and QA. - Lead iconography validation testing and workshop. - Integration with the brand team for new branding. ### UI designer (web) @ Hotwire Jan 2014 – Jan 2015 | San Francisco Bay Area - Design first Hotwire responsive website for hotel path. - Optimize 30+ A/B tests for hotel and car booking, esp. the car result list re-design has lifted 4.5% PR. - Design weekly marketing promotions on the desktop home page. ### Senior UI/Visual Designer @ Audyssey Laboratories Jan 2012 – Jan 2014 - Design first Audyssey music player app (iOS) and its responsive website, reached 1 million users within a year. - Design company responsive websites, branding, tradeshow, marketing collateral, and product photography. ### User Interface designer & Interactive designer @ Blueprint LSAT Jan 2012 – Jan 2012 | Greater Los Angeles Area - Design online courses and study platform, enrollment and analysis platform, course pages, company websites, mood boards. - Design marketing print collateral, posters, ads, book covers, illustrations, icons, infographics, email template. ### User Interface and Graphic designer & Front-end developer @ Ergon, Inc. Jan 2008 – Jan 2012 | Flowood, MS - Design and code 10+ company websites, landing pages, core arts and banner ads. - Design business magazine, ads, product brochures, tradeshows, corporate book, annual reports, business presentations, identity, posters, illustrations, icons, and infographics, photography and video editing. ### Assistant Art editor - spring semester @ Mississippi College Jan 2007 – Jan 2007 | Clinton, MS ## Education ### Master in Studio Art Mississippi College Jan 2007 – Jan 2008 ### Study Worksop in Visual design Strategy Cooper Professional Education Jan 2016 – Jan 2016 ### Certification Program in User Experience Design General Assembly Jan 2014 – Jan 2014 ### User experience design General Assembly Jan 2014 – Jan 2014 ### Bachelor's degree in Graphic Design Wuhan University of Science and Engineering Jan 2001 – Jan 2005 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/linyingdesign --- Source: https://flows.cv/yingl JSON Resume: https://flows.cv/yingl/resume.json Last updated: 2026-04-07