# Ying Sandy Chen > UI Design | VR AR | Graphic Design Location: San Jose, California, United States Profile: https://flows.cv/yingsandychen User Interface Designer with 16 years of experience in UI and Visual Design. Lead branding and creative strategy for end-to-end projects and collaborate with Directors, Designers, Engineers, and Product Managers to ensure designs met business and user needs. Skilled communicator with a strong background in designing human-centered UI/UX. Proven track record of designing and delivering high-quality user interfaces and user experiences. Proficient in Adobe Creative Suite, Sketch, Figma, Blender, Unity, and other design tools. Passionate about creating visually stunning and engaging designs that are both functional and user-friendly. ## Work Experience ### Co-Founder | UI Design Consultant @ XRIO Jan 2021 – Present ● Design and develop user interfaces for VR/AR game products. ● Create wireframes, mockups, and prototypes to illustrate design concepts and user flows. ● Conduct user research and usability testing to validate designs and improve user experiences. ● Lead brand and creative strategy aligned with marketing cycles, brand direction, and product development. ● Selected as a Meta Oculus Launch Pad 2021 Grant Recipient to develop XR educational game for families. ### Senior Graphic Designer @ Heat and Control Inc. Jan 2018 – Present | Hayward, California ● Oversee all marketing design projects such as advertisements, brochures, sales toolkits, PowerPoint presentations, and trade show displays. ● Develop and manage a design system that helps ensure all digital and print assets are on-brand. ● Create cohesive presentation materials that reflect the most current branding, corporate culture, and business goals to support various teams. ● Art direct photo and film sessions for creating customer test presentations and other marketing support materials. ● Art directed and designed the 70th-year anniversary ad campaign and the company magazine advertisement system. ● Refresh and evolve the new branding for the company. ● Deliver design support for the new website redesign, ensuring all visual styles and tones are on-brand. ● Develop environmental graphics for different company branches across the globe. ### Game UI Designer @ Flight School Studio Jan 2022 – Jan 2022 | San Jose ● Design and develop eye-catching functional mobile game UI and Unity prefabs from concept to prototype to high-fidelity compositions. ● Create optimized art assets ready for integration in mobile game and product development. ### Business Owner @ Ying Design Jan 2007 – Jan 2018 | San Jose, California Area ● Work independently as a graphic design contractor, serving from startups to design studios, and IT computer services. ● Create creative projects like brand identity, packaging, print collateral, trade show, websites, online banners, mobile UI, email blasts. ● Engage in giving and receiving constructive feedback from clients. ● Source cost-effective printers, perform quality checks for final files, and check final print proof to ensure print quality. ● Establish the brand identity for Izumi Sushi, a friendly local sushi restaurant in Rocklin, Sacramento. ● Further develop brand identity and stationery for KSC, a computing system and IT services provider. Design shipping labels and packaging materials for all outgoing shipments. Alter the style of the DVD sleeves for their subdivision DVD rental services. ### Senior Graphic Designer @ Big Design Jan 2012 – Jan 2017 | Fremont, Clifronia ● Conceptualized and designed creative solutions for diverse clients, meeting business objectives across various mediums, including e-commerce web UI, brand identity, marketing collateral, infographics, illustrations, packaging, displays, event and tradeshow materials, presentations, web banners, ads, email blasts, and landing pages. ● Managed Symantec and Western Digital accounts, creating multi-touchpoint materials such as marketing collateral, infographics, point-of-sale displays, trade show exhibits, online advertisements, and promotional product pages on e-commerce sites like Amazon and Office Depot. Successfully maintained a consistent click rate of 30 million daily unique visitors. ● Developed a new brand packaging identity and contributed to the product packaging and line extensions for Eagle by Doc Robb, a medical cannabis brand. Generated national attention for the brand. ● Revitalized the brand identity for display shipper for Hughson Nut Almond Flour and launched the product in Costco retailer. ● Designed and developed the brand identity, packaging, and websites for Creative Silk, an anti-aging cosmetic company. Focused on highlighting patented nanotechnology, which effectively communicated key features of products. Enhanced attracting buyers from high-end salons and spas in the large cosmetic convention show. ### Graphic Designer Contractor @ Silverlign Group, Inc. Jan 2011 – Jan 2011 | Campbell, CA Produced and coordinated graphic design projects from end to end design strategy through completion. Collaborated with clients, designers, and consultants to create vision, conceive designs, and meet all deadlines and requirements. Built, motivated, and oversaw various projects including print design, web landing pages, marketing collateral, and email blasts. Worked with creative director and project manager to prepare concept presentations in a fast pace environment. ● Improved projects by providing valuable reviews during meetings to other team members. ● Exceeded in working with clients including Levis, Dockers, Mattel, and eBay. ### Graphic Designer @ Randle Design Jan 2007 – Jan 2011 | Palo Alto Conceptualized and developed innovative branding solutions for an assortment of companies including entrepreneurs, technology companies, and educational institutes. Contributed brilliant ideas to the design team during brainstorming sessions, as well as, recommended techniques, methods, and media best suited to articulate and produced desired visual effects. Designed branding, packaging, print collateral, environmental graphics, websites, mobile app UI, and online advertising projects. Prepared final print production files for printers and engaged in press checks to guarantee quality print. ● Executed in all phases of concept development and developed design assets for PayPal corporate headquarters environmental graphics. ● Participated in the design development of brand identity, web UI, and mobile app design for Paga helping gain brand recognition throughout Nigeria and establishing it as Nigeria's easiest and most secure consumer mobile payment service. ● Promoted a radical traveling visionary tour, and unique bus wrap visuals for Going Further. ● Designed the brand identity and participated in web UI development for the California ephemera Project, a collection of California historical ephemera. ● Assisted and contributed to the re-branding of the company. ### Visual Designer @ King Star Computer Jan 2007 – Jan 2007 ● Designed and developed visual designs for software applications ● Created identity and collateral material for the marketing team ● Collaborated with product managers to ensure designs met business and user needs ● Developed design standards and guidelines to ensure consistency across products ## Education ### AR & VR Visual Design Program Certificate in AR & VR XR Terra ### BFA in Graphic design San José State University ### AA in Graphic design City College of San Francisco ### High school diploma in Visual Design Guangzhou 110 Art and Craft High School ## Contact & Social - LinkedIn: https://linkedin.com/in/ying-sandy-chen-6140975 --- Source: https://flows.cv/yingsandychen JSON Resume: https://flows.cv/yingsandychen/resume.json Last updated: 2026-04-13