• Partnered with clients across e-commerce, gaming, IoT, ed-tech, and investment banking (including Microsoft, Sony PlayStation 5, Weight Watchers, Samsung, and others) to deliver thoughtful, elegant design solutions that balanced user needs with business goals.

• Provided end-to-end support across UX/UI, information architecture, and product strategy for mobile apps and websites.

• Led branding and art direction initiatives to strengthen brand identity and elevate visual storytelling across key touchpoints.

As Product Lead for the Medidata Design System, I spearheaded its development to help teams deliver high-quality clinical research software with greater speed and consistency.

• Accelerated development cycles by 38% by building and maintaining a scalable component library, significantly reducing design debt.

• Boosted adoption by over 40% (and growing) through the launch of an education program that equipped cross-functional teams with best practices.

• Elevated design quality and alignment through hands-on support and fostering a collaborative team culture.

• Improved onboarding, strengthened team engagement, streamlined decision-making, and aligned system strategy with business goals by enhancing educational resources, implementing a hybrid governance model, and defining a clear design system vision with key stakeholders.

Led design on a highly collaborative, cross-functional team, shipping developer tools used by global audiences.

• Led the end-to-end design of an open-source web component library grounded in the Microsoft Fluent Design System.

• Enabled developers and partners to rapidly kickstart product experiences through scalable, reusable UI components.

• Drove a 60% increase in client adoption within two quarters, directly accelerating delivery and improving ecosystem consistency.

As the Founding and lead Product Designer at Beem Energy, I played a key role in building the company from the ground up, shaping seamless experiences across both hardware and software products.

• Led end-to-end product design for Beem’s iOS and web applications, translating user feedback into thoughtful UX/UI solutions in close collaboration with the marketing team.

• Drove growth from inception to Series B funding as the Founding Product Designer, helping establish Beem Energy’s design foundation across hardware and software.

• Achieved strong user loyalty and high retention, with a consistent 5-star app store rating in France.

• Enabled successful market expansion beyond France into multiple European countries through scalable, user-centered design.

• Shaped the company’s brand identity, partnering with stakeholders to create visual assets that communicated product value, supported sales, and strengthened customer relationships.

• Sony Interactive Entertainment – PlayStation 5

At Punchcut, my primary focus has been leading key feature design for Sony’s next-generation gaming console, PlayStation 5. I collaborated closely with in-house designers and product managers across Sony’s Tokyo headquarters and U.S. offices to shape and refine the future of the PlayStation experience.

• WW International (formerly Weight Watchers)

Partnered with a project manager and visual designer to redesign WW's corporate website. As the interaction designer, restructured the website’s information architecture, designed content hierarchy and key screen layouts, and developed a component library to ensure consistent UI and interaction patterns throughout the project.

• Other Concept Projects:

Samsung: innovative, interactive multi-screen entertainment experience concepts.

Fitbit: Health application interfaces for the concepts of next generation of product lines.