Led end-to-end illustration design for the Herby House brand, from concept development through final renders, including multi-color deliverables and client-facing presentation decks.

Designed lightweight landing-page motion graphics for Paage.io feature launch, iterating with clients and account managers to refine visuals for performance and conversion.

Logo Development, 3D Assets.

● Returned to Athlete Studio after the team spun out from Dapper Labs to continue developing the company’s CMS and marketing platform. Contributed to four major product phases, scaling the system from an early single-page experience into a modular, content-driven platform through iterative branding and UI/UX design.

● Designed brand systems, style guides, and personal websites for professional athletes including Angel Reese, Chase Claypool, and Demarcus Lawrence.

● Produced motion graphics and 3D assets to support brand expression and interactive digital experiences.

● Designed branded web pages and custom illustrations for Athlete Studio’s collaboration with Dick’s Sporting Goods, aligning visual systems across both brands.

● Joined Dapper Labs following its acquisition of Athlete Studio, working on NFL and NBA digital collectibles initiatives.

● Designed integrated in-arena fan engagement systems and Pack Drop experiences supporting NFL and NBA initiatives, connecting large-scale venue displays with mobile-first NFT claiming flows.

● Led end-to-end design of an internal athlete marketplace CMS from concept to production, defining user flows, UI, interactive prototypes, and demos in collaboration with engineering and marketing teams.

Cooperated with brands, Radio and Television Stations to create compelling visual design stories. Work includes logo design, visual development, digital asset creations, social media promotion, and art direction for campaigns and video editing.

Designed the NFT Marketplace for NFL teams from concept to launch, defining user flows, UI, prototypes, demos, and 3D NFT assets for athletes and team initiatives.