# Yinting Fan > Sr. Product Designer @ Athlete Studio Location: Rochester, New York Metropolitan Area, United States Profile: https://flows.cv/yinting Product Designer focused on clarity, systems, and interaction. I design interfaces that turn complex ideas into intuitive experiences. Previously at Dapper Labs & Athlete Studio. -------------------------------------------------- I design products that make complex systems feel simple. My work focuses on interface design, interaction, and visual systems, translating ideas into experiences that feel clear, intentional, and alive. I’m drawn to the details: how structure guides attention, how motion explains interaction, and how thoughtful design can quietly remove friction. Over the past few years, I’ve worked on building digital platforms and product experiences, helping shape everything from early concepts to evolving design systems. Good design rarely announces itself. But you can feel it when everything just works. ## Work Experience ### Freelance Visual Designer @ Unknown Jan 2025 – Jan 2026 Led end-to-end illustration design for the Herby House brand, from concept development through final renders, including multi-color deliverables and client-facing presentation decks. Designed lightweight landing-page motion graphics for Paage.io feature launch, iterating with clients and account managers to refine visuals for performance and conversion. Logo Development, 3D Assets. ### Senior Product Designer @ Athlete Studio Jan 2023 – Jan 2025 ● Returned to Athlete Studio after the team spun out from Dapper Labs to continue developing the company’s CMS and marketing platform. Contributed to four major product phases, scaling the system from an early single-page experience into a modular, content-driven platform through iterative branding and UI/UX design. ● Designed brand systems, style guides, and personal websites for professional athletes including Angel Reese, Chase Claypool, and Demarcus Lawrence. ● Produced motion graphics and 3D assets to support brand expression and interactive digital experiences. ● Designed branded web pages and custom illustrations for Athlete Studio’s collaboration with Dick’s Sporting Goods, aligning visual systems across both brands. ### Product Designer @ Dapper Labs Jan 2021 – Jan 2023 ● Joined Dapper Labs following its acquisition of Athlete Studio, working on NFL and NBA digital collectibles initiatives. ● Designed integrated in-arena fan engagement systems and Pack Drop experiences supporting NFL and NBA initiatives, connecting large-scale venue displays with mobile-first NFT claiming flows. ● Led end-to-end design of an internal athlete marketplace CMS from concept to production, defining user flows, UI, interactive prototypes, and demos in collaboration with engineering and marketing teams. ### Freelance Visual Designer @ Unknown Jan 2017 – Jan 2021 Cooperated with brands, Radio and Television Stations to create compelling visual design stories. Work includes logo design, visual development, digital asset creations, social media promotion, and art direction for campaigns and video editing. ### Product Designer (Freelance) @ Athlete Studio Jan 2021 – Jan 2021 Designed the NFT Marketplace for NFL teams from concept to launch, defining user flows, UI, prototypes, demos, and 3D NFT assets for athletes and team initiatives. ### Interactive Designer (Co-op) @ Athlete Studio Jan 2020 – Jan 2020 Developed UI and interactive prototypes for Athlete Studio’s early marketing website and content engine. Contributed to brand identity, style guides, and 3D athlete models during the company’s initial rebranding phase. ### Graphic Designer / Illustrator @ Stephen Joseph Companies Jan 2019 – Jan 2019 | Lubbock, Texas, United States Designed and illustrated products across four brand lines, Wit, Karma, Stephen Joseph Kids, and Julie + Joe, creating original graphics and illustrations for gifts and accessories from concept through production. ### Graphic Design Intern / Illustrator @ RD Thomas Advertising Jan 2018 – Jan 2019 | Lubbock, Texas, United States Graphic designer and illustrator with experience creating video CGs, digital/print ads, and social media content. Designed banner ads for City Bank; produced video CGs and advertising campaigns for South Plains Fair and Anderson Bros. Jewelers; created logo illustrations for UMC Health System’s Wait From Home Identity; designed a banner map for the United Family; and developed illustration campaigns for Market Street and United Supermarkets. ## Education ### Master of Fine Arts - MFA in Visual Communication Design Rochester Institute of Technology ### Bachelor of Fine Arts - BFA in Graphic Design Texas Tech University ## Contact & Social - LinkedIn: https://linkedin.com/in/yintingfan - Portfolio: https://www.eatingfan.com/ --- Source: https://flows.cv/yinting JSON Resume: https://flows.cv/yinting/resume.json Last updated: 2026-03-29