# Yirang (Ella) Choe

> Senior Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yirang

As a UX Designer with a foundation in fine arts, my approach to design is deeply influenced by my experience as an oil painter. This artistic perspective helps me deliver visually appealing and user-centered designs, and I enjoy delivering experiences that make people's lives better.

Skills: Wireframing, Rapid Prototyping, UI Design, Persona Development, Storyboarding, Design System, Information Architecture, Web Design, Heuristic Evaluation, Competitive Analysis, User Interviews, Survey Design, Focus Group, Data Analysis, Usability Testing, A/B Testing.

Tools: Figma, Sketch, Principle, Axure, Adobe Creative Suite, HTML/CSS, Tableau, Jira, Looker, Qualtrics

Portfolio: https://www.yrchoe.com/

## Work Experience
### Senior Product Designer @ Circuitly
Jan 2024 – Present | San Jose, California, United States
Designing an EDA tool from the ground up!

### Senior Product Designer @ Autodesk
Jan 2020 – Jan 2024
Fusion 360 platform team

### UX/UI Designer @ Amtrak
Jan 2020 – Jan 2020 | Washington, District of Columbia, United States
• Elevated Amtrak's customer journey with a redesign of the E2E e-ticketing experience
• Conducted a comprehensive UX audit and redesign of Amtrak.com's multi-ride pass purchase and management processes and user interfaces

### User Experience Designer @ Amtrak
Jan 2019 – Jan 2020 | Washington D.C. Metro Area
• Redesigned layouts, interactions, and UI of Amtrak’s current train ticketing kiosk (Quik-Trak)
• Developed and ran a series of user tests on a new booking experience of Amtrak.com (mobile & desktop version)

### Product Designer @ Stardog
Jan 2019 – Jan 2020 | Arlington, VA
Conceptualized and crafted the initial no-code, drag-and-drop interface for Stardog’s enterprise knowledge graph platform, significantly reducing the learning curve and enabling non-technical users to perform complex data mapping and modeling tasks.

### Product Design Intern @ CBRE
Jan 2019 – Jan 2019 | Greater New York City Area
Executed a strategic design project for Site IQ, a warehouse database and site analysis software, securing design approval from senior leadership on one of core functionalities, travel time analysis, for commercial real estate brokers.

### UI/UX Designer @ Some Kind of Coffee Co.
Jan 2019 – Jan 2019 | Greater New York City Area
Led end-to-end design process including wireframe development and usability testing of the web application


## Education
### Master's degree in Human Computer Interaction
University of Maryland

### Bachelor's degree in Painting
Pratt Institute

### UX/UI Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/yirang-choe
- Portfolio: https://www.yrchoe.com

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Source: https://flows.cv/yirang
JSON Resume: https://flows.cv/yirang/resume.json
Last updated: 2026-03-25