# Yisel Naomi Rosario Chang > Sr. Product Designer at Lonely Planet and Design Mentor Location: United States, United States Profile: https://flows.cv/yisel I’m a Senior Product Designer with over six years of experience, currently working at Lonely Planet, part of the RedVentures portfolio, creating and defining product strategy. I consider myself detail-oriented, outstanding at conceptualizing new ideas and engaging through visual design. I have a BA in Architecture Design which allows me to think about how a user interacts with space, while my background in Software Engineering allows me to look at a problem from an analytical perspective. Always thinking in human-centered solutions that can also be delightful. I am dedicated, extremely organized and skilled at project management. I thrive on close working relationships and collaboration. As a leader, I strongly believe that we should internalize “failure” as a continuous source of learning to help us shape our future in a positive way. I also advocate for diversity and multicultural teams in order to achieve inclusive experiences and designs. I'm available for mentoring in ADPList :) https://adplist.org/mentors/yisel-rosario-chang ## Work Experience ### Senior Product Designer @ Red Ventures Jan 2023 – Present Design and Product Strategy at Lonely Planet | RedVentures Travel Vertical ### Product Designer @ Red Ventures Jan 2021 – Jan 2023 | Remote Product Designer at Lonely Planet part of RedVentures Travel Vertical ### Design Mentor @ adplist.org Jan 2021 – Present | Remote Mentoring students on the following topics and more. - UX and Product Design - Design Portfolio Reviews - Design Interview prep - Career paths - Salary negotiation Book a session with me https://adplist.org/mentors/yisel-rosario-chang ### Product Design Instructor @ Dribbble Jan 2022 – Jan 2023 Teaching Design Thinking Process and Product Design methodologies in Dribbble's Product Design Course. Topics: - Design thinking: Learn different approaches to design thinking and how you can implement it - UX and UI research: Conduct and analyze UX and UI research to inform your design decisions - Wireframes, flow diagrams & prototypes: How to bring product design projects to life - Designing in Figma - Career prep: Guidance on your resumes, portfolios, and interviews to land your dream job ### Product Designer @ Wells Fargo Jan 2019 – Jan 2021 | San Francisco Bay Area Experience Design Team (XD), Brand Identity Modernization and UI Framework ### UX Lead Designer @ Wells Fargo Jan 2019 – Jan 2021 | San Francisco Bay Area Digital Experience Team (DXD), Track and Fulfill ### UX Lead Designer @ Wells Fargo Jan 2019 – Jan 2019 | San Francisco Bay Area Digital Experience Team (DXD), Learn and Research ### UX Designer, QA & Business Analyst @ Technology Partners Puerto Rico Jan 2018 – Jan 2019 | Remote • Designed and iterated hi-fidelity prototypes for MVP based on user stories, UX research and client specifications. • Translated complex business needs into user stories and actionable sprints, managed board and performed integration and modules testing. • Collaborated closely with CTO and developers to ensure completion of deliverables. ### User Experience Consultant @ Eye to Eye National Jan 2018 – Jan 2018 | San Francisco Bay Area Designed educational tools to empower youth with learning differences between 4th and 8th grade by enhancing their mentoring session through a set of prompt cards and journal. ### Studio Manager @ Wolff Olins Jan 2017 – Jan 2018 | San Francisco Bay Area Studio Manager, San Francisco Office As a Studio Manager my role consists of creating a positive studio experience for our clients, our people and our partners. I work in close collaboration with the Managing Principal and the project management team, helping to support the day to day business needs and play a critical role in seamlessly linking the SF and NY offices. ### User Experience Consultant @ Mission Neighborhood Health Center Jan 2017 – Jan 2017 | San Francisco Bay Area Co-designed an internal communication system to enable individuals experiencing homelessness to navigate the services and resources offered by Mission Neighborhood Resource Center. ### UX Designer and Quality Assurance @ Spotery Jan 2016 – Jan 2016 Contract ### UX Design and Quality Assurance Internship @ Spotery Jan 2016 – Jan 2016 | San Juan, Puerto Rico • Part of the Startup in Residence program (STIR) 2016. • Developed wireframes, hi-fidelity mockups and worked closely with development team to implement final designs. • Created user stories and led sprints in Jira with the development team. • Documented style guidelines and performed daily internal testing of the platform. ### Visual Designer @ NEON PIECE Jan 2014 – Jan 2016 | San Francisco Bay Area Neon Piece Boutique (e-commerce business) • Developed layout and interactive functionality for e-commerce platform. • Designed navigation through site focused on enhancing the user experience. • Created product descriptions displays and thumbnails. • Worked closely with photographer to capture the essence of brand and products. • Produced graphic design deliverables including logo, clothing tags and business cards. ### Website Graphic Designer @ Pre-School Center Colorín Colorado Jan 2014 – Jan 2014 • Conceptualized and planned a simple navigation through the web site. • Designed all pages to display only essential content with the client’s desired visual presentation. • Developed a series of deliverables for marketing layouts and promotional material. ## Education ### Master's degree in Interaction Design California College of the Arts ### JavaScript Full-Stack in Computer Software Engineering Coder Camps ### Master of Fine Arts (MFA) in Industrial and Product Design Academy of Art University ### Bachelor's degree in Environmental Design | Architecture University of Puerto Rico, Río Piedras ### Bachelor of Architecture - BArch in Architecture Universidad Politécnica de Puerto Rico ## Contact & Social - LinkedIn: https://linkedin.com/in/yiselrosariochang - Website: https://yiselrosariochang.me/ - GitHub: https://github.com/YiselRosario --- Source: https://flows.cv/yisel JSON Resume: https://flows.cv/yisel/resume.json Last updated: 2026-02-23