# Yisi Lin

> Senior UX Designer at Atlassian

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/yisi

B2B Product Design Lead with 10+ years of experience specializing in growth experimentation and service design. I’ve driven major activation lifts at Atlassian by bridging the gap between technical constraints and AI-augmented workflows. I design experiences that don’t just look better—they perform better.

## Work Experience
### Senior Product Designer - Growth @ Atlassian
Jan 2023 – Jan 2025 | San Francisco Bay Area
Led the design for Jira and Confluence onboarding by optimizing user conversion with high-velocity experiments, driving 27.9% increase in Week-1 core actions and a 16.9% lift in onboarding.

Directed the growth roadmap by synthesizing competitive insights and  user research into actionable experiment initiatives, effectively defining the "next-bet" investment areas for cross-functional teams.

Engineered a scalable, AI-augmented setup experience for Jira, simplifying complex user configurations into a streamlined system that balanced technical feasibility with high-conversion interaction patterns.

### Senior Service Designer @ Atlassian
Jan 2017 – Jan 2023 | San Francisco, California
Re-engineered the enterprise support ecosystem by aligning 10+ cross-functional teams, resulting in doubling of conversion (35% to 65%) and a significant drop in user friction (34% bounce rate reduction).

Directly influenced the career trajectories of 10+ designers, providing technical guidance and career coaching that led to successful promotions.

Championed Service Design methodology at Atlassian by developing and delivering a "101" workshop series, successfully integrating service blueprinting into the standard workflows of 5+ global departments.

### Product Designer @ Addepar
Jan 2015 – Jan 2017 | San Francisco Bay Area
Transformed complex wealth management requirements into a streamlined user experience through rapid, customer-feedback-driven iterations in a fast-paced startup environment.

Core contributor to the UI pattern library, ensuring consistency across the platform.

Helped scale the design team by interviewing 200+ candidates with a high bar for craft and culture-fit.

### Associate Instructor @ Indiana University Bloomington
Jan 2013 – Jan 2015 | Bloomington, Indiana Area
Facilitated weekly technical seminars and collaborated with faculty to deliver curriculum for Social Informatics, refining the ability to communicate complex design/social concepts to diverse audiences.

### UX/UI design intern @ Sling Media
Jan 2014 – Jan 2014 | San Francisco Bay Area
Led the interaction model redesign for SlingPlayer (Mobile) and Dish Explorer (iPad), focusing on simplifying multi-device navigation for consumer media apps.

### Interaction Design Intern @ Ericsson
Jan 2012 – Jan 2013
Designed enterprise web/mobile solutions for complex income security systems, translating high-density data into actionable user interfaces.


## Education
### Master of Science (M.S.) in Human Computer Interaction Design
Indiana University Bloomington
Jan 2013 – Jan 2015

### Bachelor of Engineering - BE in Industrial Design
Beijing University of Posts and Telecommunications


## Contact & Social
- LinkedIn: https://linkedin.com/in/yisi-lin-89656b8a

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Source: https://flows.cv/yisi
JSON Resume: https://flows.cv/yisi/resume.json
Last updated: 2026-03-25