Lead Product Designer for Proactive Messaging, Apps Core, and Developer Platform at Kustomer
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Spearheaded product discovery, scoping, and design planning for automated proactive messaging campaigns from 0 to 1
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Revitalized the Apps Marketplace user experience, including installation, setup, consumption; Drove the design for Shopify order creation and live chatbot installation experience within Kustomer
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Led research and brainstorming sessions to establish the vision for the app developer experience, pinpointed product opportunities, and obtained buy-ins for the Apps Core team
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Facilitated strategy workshops and vision sprints to guide roadmap planning and design implementation in collaboration with product, engineering, and data science teams
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Partnered with engineers to develop informed solutions, validate their impact through multi-phase experiments
Design System Advocate and Contributor
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Directed the design system creation process alongside fellow designers
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Streamlined 14 text styles from 400 hardcoded text styles by leading the Typography revamping project as the lead of 1 fellow designer and 1 developer
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Developed 7 design components and patterns, enhancing the design system across all products
Design Process Innovator for Design Organization Growth and Enhanced Design Operations
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Devised design quality checklists and brief guidelines
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Coordinated Figma Evaluation and Migration Initiatives, conducting Figma Training Workshops for designers, researchers, engineers, and stakeholders
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Implemented a Figma-based handbook for cross-functional collaboration, overseeing design library management processes
