# Yiwei G.

> Product Design @ Headway, ex-Meta

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/yiweig

## Work Experience
### Senior Product Designer @ Headway
Jan 2024 – Present | New York City Metropolitan Area

### Senior Interaction Designer @ Bloomberg
Jan 2023 – Jan 2024 | New York, New York, United States

### Senior Product Designer @ Meta
Jan 2021 – Jan 2023 | New York City Metropolitan Area
Lead Product Designer for Proactive Messaging, Apps Core, and Developer Platform at Kustomer
• Spearheaded product discovery, scoping, and design planning for automated proactive messaging campaigns from 0 to 1
• Revitalized the Apps Marketplace user experience, including installation, setup, consumption; Drove the design for Shopify order creation and live chatbot installation experience within Kustomer
• Led research and brainstorming sessions to establish the vision for the app developer experience, pinpointed product opportunities, and obtained buy-ins for the Apps Core team
• Facilitated strategy workshops and vision sprints to guide roadmap planning and design implementation in collaboration with product, engineering, and data science teams
• Partnered with engineers to develop informed solutions, validate their impact through multi-phase experiments

Design System Advocate and Contributor
• Directed the design system creation process alongside fellow designers
• Streamlined 14 text styles from 400 hardcoded text styles by leading the Typography revamping project as the lead of 1 fellow designer and 1 developer
• Developed 7 design components and patterns, enhancing the design system across all products

Design Process Innovator for Design Organization Growth and Enhanced Design Operations
• Devised design quality checklists and brief guidelines
• Coordinated Figma Evaluation and Migration Initiatives, conducting Figma Training Workshops for designers, researchers, engineers, and stakeholders
• Implemented a Figma-based handbook for cross-functional collaboration, overseeing design library management processes
• Mentored designers across multiple teams

### Senior Product Designer @ Kustomer
Jan 2021 – Jan 2023 | New York City Metropolitan Area
Kustomer was acquired by Meta in Feb 2022

### Designer, Architect @ HOK
Jan 2017 – Jan 2021 | New York, New York

### Freelance Product Designer @ Freelance, self-employed
Jan 2016 – Jan 2021
Worked either in a team or individually for multiple clients. Design in a wide range of scales, including mobile customer-faced, webpage, web application, tablet applications. Shipped multiple products. Achieved 30% NPS increase and 42% view rate increase through the creation of data-driven, interactively tested, and user-centered design. Leveraged my background as an architect with systematic thinking to develop simple solutions for complex problems.
Clients includes: Banmi Pregnancy School, VeeR VR, Mars Studio, etc.

Indicative Projects: 
• Client: Banmi Pregnancy School, Beijing Zhilehuo Tech. Co.  
(A mobile app with 30M+ DAU delivers content that solves pregnant parents’ day-to-day concerns). 
Led the redesign of Banmi to improve user engagement. Redefined IA and user flow of “home” and “school” to simplify the experience of content discovery and exploration. Developed new feature for content search. Developed prototypes to test design and iterated design with testing feedback. Developed UI and interaction. Through the redesign, Banmi’s content view rate improved by 42%, and the average view time improved by 27%.  
• Client: VeeR VR 
(A VR video-sharing mobile app with 20M+ downloads in over 180 countries).
Developed design for VR watching mode switching experience to improve learnability and ease of use. Conducted usability testing with nine first-time users. The task success rate of VR mode switching improved from 22% to 78%  after redesign.

### Designer @ Asymptote Architecture
Jan 2015 – Jan 2017
- Worked as a Product Designer at Asymptote Research Lab

・Crafted intuitive user experience for IoT smart lighting and living solutions. (sponsored by Zumtobel Lighting Inc.)
・Led the design for the online shopping experience as part of the infrastructure for future smart cities

- Worked as Lead Designer for multiple projects including Dubai 2020 World Expo UAE Pavilion Competition, Miami Royal Caribbean New Cruise Terminal Competition, BOKU University Hydra Lab in Vienna, Edgewater Luxury Apartment Building, etc.

### Product Designer, User Experience Researcher @ VeeR VR
Jan 2016 – Jan 2017 | San Francisco Bay Area


## Education
### Master's Degree in Architecture
Cornell University

### Bachelor's Degree in Architecture
Hunan University

### Certificate of Commercial Real Estate in Real Estate
Cornell University


## Contact & Social
- LinkedIn: https://linkedin.com/in/yiwei-g-50797785
- Portfolio: https://yiweig.com

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Source: https://flows.cv/yiweig
JSON Resume: https://flows.cv/yiweig/resume.json
Last updated: 2026-03-29