# Yi Wu

> Lead Product Designer at Apple (via AMP XD)

Location: San Francisco, California, United States
Profile: https://flows.cv/yiwu

I love to dig into customer or business problems and solve them with my best try.

I am an UX & multi-disciplinary designer with 3 years of product design experience and +6 years of design industry practice. I worked on product design from various stages, sizes, and types. Key projects I achieved:
 · Saas product facing complex enterprise problem with a scalable solution
 · Consumer-driven early-stage startup's product in the blockchain industry
 · UI element refresh for ride-hailing mobile app on promoting safety feature to passengers
 · Initiating & creating a design system for web-app and iPadOS app
 · Design rewards demonstrate strong product thinking and story-telling ability

Why I am good to work with:
 · I create from 0 to 1, taking conceptual ideas and turning them into tangible design.
 · I advocate for users and want to deliver great end-to-end experience.
 · I don't settle on ideas; I love continuously evolving with iterative design process.
 · I enjoy advocating and articulating my thoughts but also keep my ears open to any feedback.
 · I am highly collaborative, passionate, and eager to learn and adopt. Ability to coordinate, manage and lead.
 · Excited about fast paste working and learning. I might not be the greatest, but always on the way to be better.

Professional skills:
 · Experience in designing multiple platforms (iOS, Mobile, Web-app)
 · Experience in building design system in Figma
 · Design thinking, User centered design process, IA, interaction design, prototyping & wireframe, etc. 
 · Both 2B and 2C experience
 · High proficient with design tools (Interactive, 2D graphic, 3D modeling)
 · Basic knowledge in frontend language

## Work Experience
### Lead Product Designer @ AMP Agency
Jan 2022 – Present | United States
Leading the effort on designing applications to streamline Apple internal specialists' work on managing, publishing, localizing, and validating data featured on apple.com

### Senior Product Designer @ AMP Agency
Jan 2021 – Jan 2022 | Cupertino, California, United States
Embedded at Apple online retail.

Leading working on retail projects for apple.com & apple store app. 
Creating internal web applications for retail data content management.

### Founding Product Designer @ Oya Protocol
Jan 2020 – Jan 2021
E-commerce, Web, Blockchain, Defi
- Lead design on buyer’s purchase, seller’s order management, and user onboarding 
- Generated original website code with Webflow for faster deploy
- Hackathon final award wining, 10 out of 120 teams

### Product Designer @ Freelencer
Jan 2017 – Jan 2020
I take side projects from time to time to help clients develop their products and designs. Projects including both 2B and 2C types, such as food waste solution, property management system, restaurant web redesign etc.

Project experience: 
- Bite | Mobile app for reducing food waste within the community as a sharing platform
- Mojo Cafe | Web-redesign for restaurant branding to enhancing the clarity of service and menu
- Dongci | Usebility testing for new user acquisition

### Product & Urban Designer @ AECOM
Jan 2016 – Jan 2020 | San Francisco Bay Area
Product Design on Data Management Saas Product, B2B, Mapping  2018-2020
- Redesigned 5 key features to increase user’s task efficiency & accuracy
- Initiate and created the design system for Saas tool and refreshed old UI for consistency

Multidisciplinary Design | Urban, Digital 2016-2018
- Manage design documentation with 5 other disciplines teams 
- Synthesize user and site research result and generate design solutions

### Designer @ Woods Bagot
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Smart city design
- Computational spatial design for office spaces


## Education
### Master of Science in Architecture & Urban Design
Columbia University

### UX Certificate in User Experience Design
General Assembly

### Bachelor's of Engineering in Landscape Architecture
Beijing Forestry University


## Contact & Social
- LinkedIn: https://linkedin.com/in/yiwu5151

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Source: https://flows.cv/yiwu
JSON Resume: https://flows.cv/yiwu/resume.json
Last updated: 2026-04-13