I don’t just design screens; I design decisions. With 14+ years in Product Design, I’ve learned that the best tools aren’t just Figma or Sketch—they are empathy and evidence. Currently pursuing my Masters in Psychology, I bring a unique advantage to design leadership: I understand why users click, scroll, or churn.

2023 — NowDataction Analytics Private LimitedSenior Product Designer

2023 — Now

Pune

Designed and delivered user-centric solutions across Reed & Mackay's global travel platform serving 50,000+ users, improving booking completion rates by 28% year-over-year.

Collaborated closely with product managers, engineering teams, and business stakeholders to refine complex travel workflows and identify opportunities for significant usability improvements.

Leveraged Mixpanel analytics and qualitative user insights to identify 15+ critical edge cases, implementing design solutions that reduced user support tickets by 35%.

Spearheaded mobile design system improvements creating 120+ reusable UI components, reducing design-to-development handoff time by 40% and ensuring cross-platform consistency.

Supported product roadmap discovery discussions by providing actionable design recommendations that aligned user needs with strategic business objectives and technical feasibility constraints.

2021 — 2023DatakrewLead Product Designer

2021 — 2023

Pune, Maharashtra, India

Ownership - I'm a proactive designer who contributes ideas and solutions to a wide range of business challenges and user needs. Take charge of my work and be able to back up my decisions with logic, insights, and data.

Collaboration - I'll be collaborating with developers, product owners, and stakeholders from across the organisation; I'm comfortable explaining my ideas and responding to multiple sources of feedback.

User-centric - I'll be combining requirements, data, and insights with the sole goal of improving our users' experiences. Constantly consider features and designs that will improve our users' experience. I am in charge of organising and directing user research, as well as documenting and synthesising feedback.

Empathy- I feel empathy for the users. I'm interacting with platform users (BD team, clients) to better understand their pain points, requirements, and emotional needs.

Resourceful- I know how to get more done with less, and I've worked on lean teams that made a big difference. I am not afraid of big challenges, and I will go to any length to complete the task.

2017 — 2021Aviabird (AP Group)Product Designer

2017 — 2021

Pune

Designed Aviahire, an applicant tracking system adopted by 200+ companies that reduced average time-to-hire by 45% and streamlined recruitment workflows significantly.

Fostered collaboration and consistency across teams by working closely with product managers, designers, and engineers to deliver cohesive product experiences throughout development cycles.

Delivered complete user flows and interactions for the mobile application in less than four months, achieving 15,000+ downloads within first quarter of launch.

Created visual designs and marketing assets for promotional campaigns that strengthened brand identity and supported successful product launches across multiple digital channels.

2013 — 2016Koru UX DesignUX Designer

2013 — 2016

Prabhat Road, Pune

Assisting the Product Manager in defining the eclinicalworks Product Roadmap and Design Vision while adhering to established Design Processes and Guidelines.

Created a mobile version of our existing web application.

Conducted user research to identify and design solutions for two distinct airport warehouse applications. Product Specification and Design Documentation were created, along with user flows, wireframes, and prototypes, to assist the engineering team in building it.

Created a structured approach for the product and design teams to foster a fast-paced collaboration and feedback culture in order to improve quality.