EXTRACT, LOAD, TRANSFORM (ELT, B2B)
•Collaborated with Product Managers and Developers to establish a folder management system within the product, facilitating seamless file organization for customers.
•Through my management of multiple enterprise projects, I ensured that designs met accessibility standards and aligned with client requirements. As a result, three customers signed deals with Symon.AI.
PRODUCT LED GROWTH (PLG, B2C)
•Employed research analytic tools such as Heap and LogRocket to perform a thorough heuristic evaluation of user flows, and leveraged insights to develop persuasive pitches for stakeholders on proposed solutions to improve the user experience.
•Collaborated with Product Managers, Developers and Data Scientists in two-week sprints to deliver top-notch design outputs and leveraged A/B testing methodologies to optimize designs based on user feedback.
•Created and incorporated over 30 illustrations in email campaigns, specifically designed to stimulate the release of dopamine, resulting in a 2% increase in user retention rates.
DESIGN SYSTEMS
•Led an independent initiative to enhance Symon.AI's design system which increased the number of completed design tasks by 20% within the first quarter of implementation.
•Teamed up with the Design Foundation to unify Symon.AI's design system with Varicent's, leading to a unified seamless user experience for both product users.
•Collaborated with the senior visual designer to create illustrations that optimized her workflow and expedited her design process, making a valuable contribution to the overall design system.
