• Conceptualized and designed Ford Pro Telematics, a robust fleet management platform empowering owners to seamlessly monitor and optimize vehicle operations.
• Collaborated with cross-functional teams to synthesize research insights, define problem statements, prioritize features, build roadmaps, and define success metrics.
• Led end-to-end UX design efforts for all reporting-related features, such as driver behavior reporting, fuel reporting, export reports, etc.
• Collaborated closely with data scientists to define driver behavior events and driver score calculations, successfully developing comprehensive data visualizations while overcoming limitations in Tableau.
• Created user journey maps, user flows, wireframes, and prototypes using the Ford Pro design system. Iteratively refined prototypes based on findings from usability tests, contributing to a significant increase in active users and engagement rates for the platform.