Worked as a Product Design Lead in Vehicle Data Command Center, Ford Model E.

• Led the comprehensive design of the Vehicle Data Command Center, an internal platform enabling executive leadership and skill teams to leverage actionable insights.

• Ensured strategic alignment and promoted cross-functional collaboration, consistently delivering user-centric solutions that align with business goals. Spearheaded initiatives to enhance product efficiency and scalability.

• Conceptualized and designed Ford Pro Telematics, a robust fleet management platform empowering owners to seamlessly monitor and optimize vehicle operations.

• Collaborated with cross-functional teams to synthesize research insights, define problem statements, prioritize features, build roadmaps, and define success metrics.

• Led end-to-end UX design efforts for all reporting-related features, such as driver behavior reporting, fuel reporting, export reports, etc.

• Collaborated closely with data scientists to define driver behavior events and driver score calculations, successfully developing comprehensive data visualizations while overcoming limitations in Tableau.

• Created user journey maps, user flows, wireframes, and prototypes using the Ford Pro design system. Iteratively refined prototypes based on findings from usability tests, contributing to a significant increase in active users and engagement rates for the platform.

• Served as the sole designer and developer in collaboration with marketing professionals to craft newsletters for IUPUI international recruiting and welcoming services.

• Designed and constructed user flows, information architecture, and email templates tailored to various phases of recruiting and welcome services.

• Implemented IU brand design guidelines and employed Sketch, HTML, and Salesforce Marketing Cloud for communication design and development.